It is good to remember that a great inspiration from those of Cupertino in simpler times: those in which the firm was consolidated after the return of Steve Jobs to the board, added to the rise of Jonathan Ive in the design of devices.
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It turns out that Ive, in the midst of his love for white acrylic, surpassing the garish colors and right in his stage of craze for brushed steel, was opting for the design school established by the legendary Dieter rams, the German who created not only cult objects (such as a calculator more famous for its appearance in books, than for its mass adoption) but also some basic household products that he designed in the 1960s had a futuristic look that was copied in the 1970s. eighties, before the Sony style.
In order to better understand this, we share the following video about Dieter Rams 10 principles for good design:
According to Rams, all good design:
Is innovative
Rams states that design innovation possibilities are unlikely to be exhausted because technological development continually offers new opportunities to innovate.
Makes the product useful
The primary objective of a product is its usefulness. Good design gives priority to the usefulness of a product and avoids all those characteristics that can minimize it.
It is aesthetic
The well-executed design is not lacking in beauty. The aesthetic quality of a product is an integral part of its usefulness, everyday products have an indirect effect on people and their well-being.
Is understandable
A good design simplifies the structure of the product and predisposes it to clearly express its function through the user's intuition. Ideally your purpose will be.
Is discreet
Every product and its design must be simultaneously neutral and sober. A good design does not confuse its identity with decorative objects or works of art.
Is honest
An honest design never tries to misrepresent the true value and innovation of the given product. It never tries to manipulate the consumer through promises of an apocryphal utility, nonexistent or beyond the physical reality of the product.
Has lasting value
All fashion is fleeting and subjective. Correct execution of good design results in objective and long-life products.
Conceive down to the last detail
A good design never leaves anything to chance since the care and precision of every detail expresses the respect of designers towards consumers.
Respect the environment
A good design must contribute to the preservation of the environment through the conservation of resources and the responsible management of waste during the life cycle of the product.
It is design at its simplest
Dieter Rams recommends: “Less, but better execution”, highlighting the fact that this approach encourages the fundamentals of each product and therefore avoids what is not essential.
The principles established by Dieter Rams have had a great influence on numerous designers, but still today, very few fully respect the list, however, we consider that it is a good starting point, to take one or more of the characteristics mentioned for the creation of new objects.
And if you were left wondering about Rams' footprint on Apple's design team, check out the following:
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