Albert Einstein has become the benchmark for measuring the intellect, although few know what this great scientist actually did. Throughout his life, the creator of E = mc2 (which many don't know what it means) indicated what he encountered on the road to success through his words and actions.
Entrepreneurs have more in common with Einstein than you might think. Many of the characteristics that led him to be named as the Person of the Century by Time magazine, are also what motivate people to undertake and succeed in business. Get to know them:
1. Imagination
Einstein said, "Imagination is more important than knowledge." The creators of Google had all the knowledge and computational skills that were needed to be successful in a company in the IT department. What makes Larry Page and Sergey Brin household names is the fact that they envisioned a new and better way to search the web, and created it.
2. Always question yourself
"The important thing is to never stop questioning yourself." And one of the most essential questions an entrepreneur asks himself is how can I do it better? Whether you offer a product or service, constantly improving is the only way to attract new customers and retain current ones.
While Philip Knight was looking at how to increase sales of Nike athletic shoes, Bill Bowerman toyed with the designs to ensure that Nike's shoes were the most innovative. Bowerman always wondered how the new model could be even better. If Einstein had stopped questioning, he would have left us with some thoughts on relativity and not a complete theory.
3. Old problems, new ways of thinking
"We cannot solve problems by thinking in the same way as when we created them." In the 1940s and 1950s, publishing houses printed titles based solely on hardcover books; Ian Ballantine created Bantman Books Inc. to do just that. He soon realized that he was limiting his earning potential by keeping this thought. So he decided to produce original titles in paperback versions to sell in mass markets. Sixty years later, both models still exist.
4. Intuition
"The only really valuable thing is intuition." Einstein was working on theoretical physics; he had to rely on intuition to move on. Entrepreneurs do the same thing every day. Intuition told Richard Branson that the Sex Pistols were worth signing to Virgin Records. Intuition told Hugh Hefner that men would pay for a magazine full of quality articles combined with photos of naked women. The confidence in one's instincts It is what led many to create the great advances of the 20th century.
5. Positive attitude
"Weakness of attitude turns into weakness of character." In the early 20th century, greeting cards were given on Christmas and Valentine's Day. In 1915, a few days before February 14, a fire destroyed a Rollie Hall warehouse, burning all the cards and leaving them with a debt of $ $17,000. They borrowed money, bought an engraving company, designed two new cards, and got them printed before Christmas. Nearly a century and thousands of ideas later, Hallmark cards are the industry standard.
6. Naps
It is said that Einstein was a great believer in napping in the middle of the day to recharge the energy and the brain. Some companies, like Google and Nike, have created an environment that encourages naps for their employees. And here may be a lesson for entrepreneurs. Other employers have taken this one step further, acquiring equipment for naps in the workplace.
7. Forget the mundane details
The stories of Einstein where it is said that he had a closet full of the same suits are exaggerated, but the point of the story is made: He did not want to use his brainpower and time battling with one of life's most mundane activities.
The definition of mundane details varies from person to person, but you should know what you consider mundane and hire someone to take care of it. Howard Hugues - before losing his mind - did not like the daily administrative tasks of the company that he inherited from his father so he hired someone to do them. That person helped turn the $1 million dollar company into a $75 million empire. The other lesson is: hire well.
8. Willingness to try new things and fail
"Anyone who has never made a mistake is because they have never tried something new." Just ask people close to Coca-Cola Circa in 1985. The people of Coca noticed the error in their strategies and re-established the traditional formula. However, many of their other flavors (such as vanilla and cherry) have been a huge success.
9. Keep balance
“If A is a success in life, then A equals 'x' plus 'and' plus 'z'. The job is 'x', the 'y' is to play and the 'z' is to keep your mouth shut ”. Notice that Einstein did not put absolute quantities in each variable. I doubt it was accidental. The scientist knew the ingredients of success; I also knew that the formula would change one day. No matter what the value of x, y, z ... entrepreneurs should never forget the 'y'.
10. Master the technology
Early in his career at the Swiss Patent Office, Einstein couldn't get a promotion until he mastered the technology of the day: machines.
The entrepreneurs who will be remembered at the end of this century will be those who maximize the use of technology. What is the next internet? Where will communications be in 25 years? How will information be delivered and through what devices? The people who know the answers to these questions will be the entrepreneurs who lead their industries.
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