What to understand: Mobile application development is a fast-evolving present, but it has a promising future.
According to a study by Annie App, which is the authority in terms of statistics on Apps, during the first quarter of 2020 the hours of use of mobile applications increased by 20 % worldwide and the download of new apps reached 31,000 million with an increase of 15 % in comparison to the previous year; health apps, fitness, education and business have been those in greatest demand.
The emergency caused by COVID-19 has certainly changed consumer habits and boosted the need and dependence of society for digital solutions, increasing the use of technological tools to access all kinds of information or explore new forms of digital consumption that allow us to communicate, train, buy or consume products or services without having to leave home.
Although the first months there were some peculiar aspects, such as the increase in traffic for news sites or the decline of certain podcasts, but with the passage of the first quarter of the global pandemic the numbers have returned to normal. And with this, in a brief way, we can say that people are using their phone in the same way at home as when they went out a little more.
Not counting, that for thousands of Mexicans, things are already business as usual.
communicate, train, buy or consume products or services without having to leave home. «The mobiles or smartphones play a main role as a tool from which more access is made to said digital consumption, converting the mobile applications in one of the media from where you can contribute the most to the trend of digital solutions», Explains Ricardo Andrés Navarro, alumni Colombian of the Oberta de Catalunya and developer on his own.
Likewise, the economic growth of companies is increasingly influenced by the ability to offer products or services through digital platforms, as it is the way to connect with consumers effectively. It happens that there are quite a few apps not designed for a mass market, such as Uber or Rappi, but for niches that find them useful, such as those offered by the electricity or cable company to pay and know our balances. They will never be lowered by millions, but they are one more benefit and differentiator.
A simple example that is very close to all: Sometimes the choice of a bank, rather than taking physical locations into account, is decided by the efficiency of its web services and the convenience of its apps.
«The fact that a user installs the app on their mobile, which in a certain way is an intimate and personal device, opens many doors to reach him, with a personalized treatment, taking care of him and discovering new needss », adds Navarro.
With this data, It is important to find your best ally for your web project.
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