Locate, reward and take advantage of your most loyal customers to increase your sales

You have to make something clear: a customer who returns and returns is better, even with loyalty benefits like the ones you can manage from an administration system like Adminit, to one who only bought once and never went back to your business.

The goal of this article is to decipher the brand loyalist or your most loyal super consumers to the brand.

(Via Square)

1. They hook up in public

It's an extreme case, but think Apple fans. They shout it from the rooftops! So do the fans who sell out Jordan shoes at every Nike online launch.

In more down-to-earth cases, we have the regulars of a casual restaurant - they're always posting on Instagram, tagging, and being kind of a free brand evangelists. 

As for online trading, there are cases like Mod Cloth, the vintage style clothing store for women, which are practically a must visit for their clients every fortnight. They shop, tag clothes online, get featured on the website carousel, and even earn discounts for sharing their purchases.

To reward the loyal ones!

2. They usually give products to their friends

Think of the fans of excellent Swedish backpacks Fjällräven. They have several, they ask for more although the shipping times are usually horrible, they buy them for their children and think they are a special gift for a friend who is going on a trip.

It's kind of a cult, in the best sense of the word, where you want everyone to wear them and make your style or good taste known by giving that great gift. We want them in our shopping carts!

We insist, you have to make them participate with discount coupons and referral dynamics, which you can manage in Adminit.

3. They know what they want, and they keep coming back for more.

Consider Pull and Bear or ZARA shoppers online. They visit those websites as if they were stock brokers on Yahoo! Finance: followed and obsessively.

Personalized experiences through email or some kind of subscription system to reward your regular purchases are a great idea. On the H&M site, for example, it is possible to accumulate extra discounts if you keep buying constantly for a year.

At the Software Factory by KIUBIX they can advise you and build the online store you've always dreamed of.

4. They are the ones who answer for you on social networks

A medium brand sometimes raises questions about quality or delivery times, but your most loyal fans often beat your Community Managers to answer questions from other buyers. There are no brand ambassadors as good as them.

5. They are hyper-connected

And it is worth monitoring mentions and hashtags on Twitter and Instagram, especially in the crafts or clothing sector, to catch a satisfied buyer. A coupon of $ 5 or 100MXN can earn you more than 50USD of Facebook guidelines with these brand loyalists.