1. Advantages of being in a technology park
Enrique Samper, from NIMGeneticsRemember that they were installed in the Madrid Science Park, which brings together very useful facilities and services for startups. "It is advisable to start in one, which also concentrates companies in the same sector because synergies, contacts and very instructive experiences are established for new entrepreneurs."
2. Bureaucracy is no excuse
Ariel camus, from TouristEye, recognizes that “the bureaucratic part of creating and managing a company can be simpler or more complicated, and it can be a distraction, but it is never a reason for the project to be successful or not. That depends on the entrepreneurs and the execution of the technical and business development ”.
3. Constancy in the development of a project
Berto Pena, from Hightrack, underlines that, “more than the overall time that you are going to dedicate to your project, perseverance is more valuable. It is better that every day you spend some time on your project, even half an hour, and not that on Saturday or Sunday you spend four hours, while you do nothing the rest of the week. And that is so, to guarantee daily progress and that you see an evolution. That regularity and perseverance will help you see it grow and will encourage its development. You need to spend time with the project to fall in love with it. If the weeks go by, you don't notice passion and you lose steam, it's over ”.
4. Don't be afraid of being copied
Daniel Suarez, from Coontigo, maintains that “falling in love with your idea can lead to you being afraid to share it with others in case they copy it from you. If your idea is good, assume that they will copy it, but you have to work two steps ahead thinking about how to make it different. It is important to identify what resources you have and how far you are willing to assume. Ask yourself if you will quit your job to get fully involved in your project.
I also recommend that beginners forget to check in at the beginning and wonder how long they will last with the structure that they have designed. And from that point on, let them decide ”.
5. Submit your project to external criticism
Urko Benito, from Havoc TechnologiesHe remembers that “we commissioned a market study in which they showed us those points where we should pay attention and also others in which we were different, such as the use of artificial intelligence and hardware. We did a focus group (discussion group) with executives of companies in the ICT sector. It is overwhelming to undress your project in the face of so much experience and decision-making power. But, we made it out alive. The experts helped us to better focus our business model, especially in terms of logistics and its implications. In short, they told us that the product and the approach were very good, but that they saw problems in the distribution, in case the demand was high. With these ideas, we went to work in depth to try to solve them ”.
6. How to open the door and enter a market
Enrique Penichet, from Business Booster, affirms that “an idea is worth zero and an idea with a Powerpoint is still worth zero. But an idea with a Powerpoint and a team, already has the value of that team. The differential is not discovering the door of the business, but how you open it and enter that market. That is the implementation. And if someone wants to copy you for a conversation you have had about your project, it is because your idea has no value. And you run the risk that by not telling anyone, you have it in a forgotten drawer. The more you talk about it, the more you will enrich it. Whoever comes behind will have to travel the path that you have already done ”.
7. Think, but not to infinity
Enrique Penichet, from Business Booster, points out that “the search for the perfect is the enemy of the good. If you think a lot and you are a maniac about perfection, you will never launch your project, because nothing is perfect ”.
8. It is good that there is competition
Carlos Polo, from Doocuments, recalls that when he started his project, he was not worried about other companies and technological tools similar to his: “There have always been successful companies that have done things that already existed. When you launch a business, the bad thing is that there is no one who has done it before. If there is a business already set up, it is that there are more people who see that the idea is a good one. And generally there is business for more than one. In my case, I studied the market and saw that there were some companies that did not do the same, but that could position themselves in what we were doing if they invested. And I also saw companies that did the same thing, but that in the future we would do different things. That was going to be very good for us, because as soon as we competed, if they already had clients we would also make sure of them. Our strategy would be to differentiate ourselves. And what we fixed in the business plan, something we gave a lot of value to in front of investors, was that we were operating in a market in which others had already considered that there was business, that it was still in an early stage, that there was room for more projects and that we were going to clearly differentiate ourselves ”.
9. Be clear about the business concept
Jose Luis Mata, from Creative Larrama, affirms that, from the beginning, “we were very clear about what we did not want to be like, for example, one of those agencies that, either because of the crisis or because they want to reach the whole world, offer everything: press, communication agency, marketing consulting and advertising creativity, all in one. Jack of all trades, master of none. That implies a lot of dispersion and little excellence. You cannot be the best at everything. You have to be humble, stop to think and reflect. And the first thing was to be very clear about what part of our work was the one that we enjoyed the most and did the best ”.
Fountain:
http://www.emprendedores.es/
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