{"id":41119,"date":"2021-12-06T14:00:11","date_gmt":"2021-12-06T20:00:11","guid":{"rendered":"https:\/\/webirix.com\/?p=41119"},"modified":"2022-03-09T10:28:17","modified_gmt":"2022-03-09T16:28:17","slug":"marketing-tradicional-vs-marketing-experiencial","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/marketing-tradicional-vs-marketing-experiencial\/","title":{"rendered":"Traditional Marketing vs Experiential Marketing"},"content":{"rendered":"<p>Las diferencias entre estrategias de marketing tradicional vs marketing experiencial son distinguidas por los siguientes aspectos:<\/p>\n<h3>Marketing Tradicional:<\/h3>\n<ul>\n<li>Se basa en caracter\u00edsticas, funciones y calidad de servicio.<\/li>\n<li>Los consumidores son racionales ante el proceso de compra.<\/li>\n<li>Existe contacto con consumidores.<\/li>\n<li>Se orienta en una reciprocidad econ\u00f3mica.<\/li>\n<li>Caracterizada por una publicidad masiva.<\/li>\n<\/ul>\n<h3>Marketing Experiencial:<\/h3>\n<ul>\n<li>Se basa en experiencias del consumidor con el producto y la marca, as\u00ed como crear un v\u00ednculo.<\/li>\n<li>Los consumidores son emocionales ante el proceso de compra en base a est\u00edmulos sensoriales.<\/li>\n<li>Se logra una relaci\u00f3n \u201cestrecha\u201d con consumidores.<\/li>\n<li>Busca su fidelizaci\u00f3n y que el cliente gane con la compra y su relaci\u00f3n con la marca.<\/li>\n<li>Caracterizada por las experiencias del consumidor en los distintos puntos de compra.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing tradicional vs marketing experiencial\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Z7rzEUk_jmg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Join the live sessions of KIUBIX Meetups, Every Thursday 10:00 am.<br \/>\nIn <a href=\"http:\/\/bit.ly\/KIUBIXMeetups\">bit.ly\/KIUBIXMeetups<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The differences between traditional marketing strategies vs. experiential marketing are distinguished by the following aspects: Traditional Marketing: It is based on characteristics, functions and quality of service. Consumers are rational about the buying process. There is contact with consumers. It is oriented towards an economic reciprocity. Characterized by massive advertising. Experiential Marketing: It is based on ...<\/p>","protected":false},"author":4966,"featured_media":41120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2037,2342],"tags":[],"class_list":["post-41119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-meetups"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2021\/12\/06-03-6.jpg","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/41119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/4966"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=41119"}],"version-history":[{"count":1,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/41119\/revisions"}],"predecessor-version":[{"id":41121,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/41119\/revisions\/41121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/41120"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=41119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=41119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=41119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}