{"id":40205,"date":"2020-07-07T09:35:40","date_gmt":"2020-07-07T14:35:40","guid":{"rendered":"https:\/\/webirix.com\/?p=40205"},"modified":"2020-07-07T09:35:40","modified_gmt":"2020-07-07T14:35:40","slug":"pagina-404-oportunidad-branding","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/pagina-404-oportunidad-branding\/","title":{"rendered":"Big Idea: 404 Error Pages as an Opportunity to Reinforce Your Brand"},"content":{"rendered":"

It even happens to Facebook and Google. Spades to a league, takes a moment to load and boom! you have an error screen with a code. The most common is the 404<\/strong>, which is when the exact URL you were looking to enter just doesn't exist.<\/p>\n

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This is how they were in the nineties<\/figcaption><\/figure>\n

Depending on the website, you may be redirected to\u00a0home<\/em> or have a\u00a0Error 404<\/strong>. For example, some version of the website of the\u00a0retailer<\/em> shoemaker Steve Madden did a kind of\u00a0editorial<\/em> with a shocking photo,\u00a0copy<\/em> creative and a list of items to at least capture a sale.<\/p>\n

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While there are websites that put it in a sober way and as a simple mistake, others use it in a humorous way and even to build their branding.<\/p>\n