{"id":36540,"date":"2015-04-17T10:40:23","date_gmt":"2015-04-17T15:40:23","guid":{"rendered":"http:\/\/webirix.com\/?p=36540"},"modified":"2015-05-25T08:11:50","modified_gmt":"2015-05-25T13:11:50","slug":"google-sigue-dominando-la-publicidad-en-buscadores","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/google-sigue-dominando-la-publicidad-en-buscadores\/","title":{"rendered":"Google continues to dominate search advertising"},"content":{"rendered":"<p><a href=\"http:\/\/webirix.com\/wp-content\/uploads\/2015\/03\/google-drive.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-36278\" src=\"http:\/\/webirix.com\/wp-content\/uploads\/2015\/03\/google-drive.png\" alt=\"google-drive\" width=\"705\" height=\"344\" srcset=\"https:\/\/webirix.com\/wp-content\/uploads\/2015\/03\/google-drive.png 705w, https:\/\/webirix.com\/wp-content\/uploads\/2015\/03\/google-drive-300x146.png 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/a><\/p>\n<p>The Mountain View giant accounts for more than half of the revenue generated by search engine advertising.<\/p>\n<p>According to the data of a study carried out by the firm eMarketer, the <strong>income obtained by Google in the ads of your search engine<\/strong> ($ 38.4 billion in 2014) is equivalent to<strong> 54.7 percent of the market<\/strong> all over the world.<br \/>\n<!--nextpage--><\/p>\n<p>The second place is occupied by <strong>the Chinese search engine Baidu<\/strong>, which in 2014 received 5.35 billion dollars from advertising in its search engine, which allows it to control the <strong>7.6 percent of the market<\/strong> worldwide, they exhibit in <a href=\"http:\/\/www.cnet.com\/news\/all-google-all-the-time-in-search-ad-biz-new-data-shows\/\" target=\"_blank\">Cnet<\/a>.<\/p>\n<p>Further back appears<strong> Microsoft, which managed to obtain a 4.2% from the market<\/strong> of search ads, reaching $ 2.91 billion.<\/p>\n<p>They are followed in the eMarketer data by the search engine<strong> Yahoo with 2.5%<\/strong>, which last year reached\u00a0<strong>enter 1,780 million dollars<\/strong> of advertising on your search engine.<\/p>\n<p>On the other hand, <strong>facing this year 2015<\/strong> eMarketer forecasts reveal that <strong>Google will keep your domain<\/strong> unchanged (54.5%),<strong> Baidu will grow slightly<\/strong> and will end the year with 8.8%, Microsoft will repeat the percentage and Yahoo will have a timid decline of 0.2%.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Mountain View giant accounts for more than half of the revenue generated by search engine advertising. According to the data of a study carried out by the firm eMarketer, the income obtained by Google in the ads of its search engine (38,400 million dollars in 2014) is equivalent to 54.7 per ...<\/p>","protected":false},"author":1,"featured_media":30670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2011,2033],"tags":[],"class_list":["post-36540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-google-analytics"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/google.jpg","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/36540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=36540"}],"version-history":[{"count":4,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/36540\/revisions"}],"predecessor-version":[{"id":37260,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/36540\/revisions\/37260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/30670"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=36540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=36540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=36540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}