{"id":30881,"date":"2014-07-10T09:43:08","date_gmt":"2014-07-10T14:43:08","guid":{"rendered":"http:\/\/webirix.com\/?p=30881"},"modified":"2014-07-12T09:15:28","modified_gmt":"2014-07-12T14:15:28","slug":"como-vender-lo-unico","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/como-vender-lo-unico\/","title":{"rendered":"How to sell the unique"},"content":{"rendered":"<p><a href=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Guitarra1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30882 aligncenter\" src=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Guitarra1.jpg\" alt=\"Guitarra1\" width=\"450\" height=\"600\" srcset=\"https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Guitarra1.jpg 450w, https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Guitarra1-225x300.jpg 225w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p><strong style=\"color: #000000;\">Unicidad como esencia<\/strong><br style=\"color: #000000;\" \/><span style=\"color: #000000;\">Y, precisamente, la principal barrera que debe superar este tipo de empresas es la unicidad, que les hace, en la mayor\u00eda de los casos, aut\u00e9nticos desconocidos para el mercado. \u201cEn el caso de productos y\/o servicios raros \u2013de los que el mercado desconoce realmente sus utilidades\u2013, hay que conseguir despertarle al cliente la necesidad, no cre\u00e1rsela. Cuanto m\u00e1s innovador es el producto y\/o servicio, m\u00e1s se reduce el riesgo\u201d, subraya Javier Fuentes Merino, director general de Grupo Redes de Venta Proactiva.<\/span><\/p>\n<p>Fountain:<\/p>\n<p>http:\/\/www.emprendedores.es\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Uniqueness as essence And, precisely, the main barrier that these types of companies must overcome is uniqueness, which makes them, in most cases, truly unknown to the market. \u201cIn the case of rare products and \/ or services \u2013of which the market does not really know their profits\u2013, we must be able to awaken the client\u2026<\/p>","protected":false},"author":20,"featured_media":30883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036,2038,2037,2042],"tags":[],"class_list":["post-30881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-empresa","category-marketing","category-produccion"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/UNICO.jpg","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=30881"}],"version-history":[{"count":2,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30881\/revisions"}],"predecessor-version":[{"id":31155,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30881\/revisions\/31155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/30883"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=30881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=30881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=30881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}