{"id":30827,"date":"2014-07-09T14:22:08","date_gmt":"2014-07-09T19:22:08","guid":{"rendered":"http:\/\/webirix.com\/?p=30827"},"modified":"2014-07-12T09:24:36","modified_gmt":"2014-07-12T14:24:36","slug":"detecta-ideas-innovadoras","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/detecta-ideas-innovadoras\/","title":{"rendered":"Detect innovative ideas"},"content":{"rendered":"<h3 style=\"color: #c90034; text-align: center;\"><strong><a href=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Danone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30828\" src=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Danone.jpg\" alt=\"Danone\" width=\"323\" height=\"156\" srcset=\"https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Danone.jpg 323w, https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/Danone-300x144.jpg 300w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/a><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"img_txt\" style=\"color: #000000;\">\u00bfPuede un yogur convertirse en un producto de belleza? Sin duda. Essensis, de Danone, ha sustituido la necesidad de tomar un postre sano por el de cuidar el f\u00edsico de los consumidores. \u00c9ste es el punto de partida de una de las f\u00f3rmulas que utilizan los expertos en m\u00e1rketing lateral para desarrollar nuevas oportunidades de negocio: buscar una utilidad diferente a un producto que ya existe en el mercado. \u00bfLa premisa para que tenga \u00e9xito? Que responda a una necesidad del p\u00fablico. Los yogures Essensis y Danacol han encontrado esa utilidad a partir de dos tendencias muy marcadas en la sociedad actual: el culto a la belleza y la preocupaci\u00f3n por la salud.Pero en el mercado existen otros ejemplos cl\u00e1sicos. El sujetador Wonderbra sustituy\u00f3 el uso tradicional de esta prenda femenina por la necesidad de realzar el pecho que tienen muchas mujeres. Y todos los productos bajo la etiqueta de alimento funcional (con ingredientes que ayudan a mejorar alg\u00fan aspecto de la salud) est\u00e1n sustituyendo la necesidad b\u00e1sica de comer por la de reducir el colesterol.<\/div>\n<div class=\"img_txt\" style=\"color: #000000;\">\n<p>Fountain:<\/p>\n<p>http:\/\/www.emprendedores.es\/<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Can a yogurt become a beauty product? Definitely. Essensis, from Danone, has replaced the need to have a healthy dessert with that of taking care of the physique of consumers. This is the starting point of one of the formulas that lateral marketers use to develop new opportunities ...<\/p>","protected":false},"author":20,"featured_media":30829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036,2038,2042],"tags":[],"class_list":["post-30827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-empresa","category-produccion"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2014\/07\/innovador.jpg","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=30827"}],"version-history":[{"count":4,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30827\/revisions"}],"predecessor-version":[{"id":31166,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30827\/revisions\/31166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/30829"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=30827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=30827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=30827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}