{"id":30447,"date":"2014-06-09T13:36:57","date_gmt":"2014-06-09T18:36:57","guid":{"rendered":"http:\/\/webirix.com\/?p=30447"},"modified":"2014-06-09T13:36:57","modified_gmt":"2014-06-09T18:36:57","slug":"tutorial-google-analytics-eventos-de-intelligence-6-de-20","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/tutorial-google-analytics-eventos-de-intelligence-6-de-20\/","title":{"rendered":"Google Analytics Tutorial, Intelligence Events (6 of 20)"},"content":{"rendered":"

\"google-alerts\"<\/a><\/p>\n

Analyzing the results of web traffic every day is essential to optimize the web page, create new strategies, changes in web design, improve seo positioning ..., but who can spend time studying deep data? Like that program of yesteryear, time is money, every day people have less time, and we must manage
\nproperly professional time to be more effective.<\/p>\n

Google Analytics has the right tool to avoid exhaustive studies of the website and thus we have more time to devote to other tasks. As it does? With intelligence events, Google detects unusual alterations on our website and warns of both good and bad changes in the figures, sending automatic alerts and \/ or alerts created by ourselves. The tool generates reports providing an overview, being able to drill down into daily, weekly and monthly reports.<\/p>\n

The automatic alerts that appear by default in Google Analytics are basic, and also not all of them are useful for our analysis, that is why we must create the alerts
\npersonalized, but before setting a new alert, think about the information you need, do not implant alerts that are not useful, since again you will be wasting the
\nbeautiful time. Also, don't create daily or weekly alerts when you don't have reaction time. One tip, prepare monthly alerts, unless the company is large or an ecommerce and of course you have the capacity to react, because if the site we analyze is small, it is normal that there are no significant alterations, so that if these alerts were weekly, finally we would not pay the attention they deserve.<\/p>\n

5 essential monthly alerts:<\/strong><\/p>\n

Traffic decreases sharply: there may be a thousand reasons why traffic has decreased, find out so this situation does not happen again.<\/p>\n

Traffic spikes:<\/strong> It seems as important to me to know that website traffic has decreased as it has increased. Knowing why visits have increased is
\nessential to maintain the number of users.<\/p>\n

Searches through Google have decreased:<\/strong> Lowering the number of Google visits means that we have decreased in search engine positions or that
\nGoogle has penalized us. In either of these two cases, we must verify that it has happened and eradicate the problem.<\/p>\n

The bounce rate has increased:<\/strong> the user enters the website and only visits 2 pages, this action expresses that they are low quality visits. Instead measure the
\nBounce rate in a blog is not advisable, since a user reads what he needs and looks for information in other blogs to deepen more on the subject.<\/p>\n

Increase in visits with mobile or tablet:<\/strong> When visits through mobile devices or tablets increase, announce that you must get to work with the
\nversions of your website to keep up to date with new technologies.<\/p>\n

There are 2 different ways to create an alert:<\/strong>
\nHome \u2192 Intelligence Events \u2192 Overview \u2192 Custom Alerts \u2192
\nmanage custom alerts \u2192 create new alert.<\/p>\n

Administrator \u2192 profile \u2192 website you want to analyze \u2192 acQvos \u2192 custom alerts \u2192
\ncreate new alert.<\/p>","protected":false},"excerpt":{"rendered":"

Analyzing the results of web traffic every day is essential to optimize the web page, create new strategies, changes in web design, improve seo positioning ..., but who can spend time studying deep data? Like that program of yesteryear, time is money, every day people have less time, and we must ...<\/p>","protected":false},"author":2,"featured_media":30433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2011,2033],"tags":[],"class_list":["post-30447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-google-analytics"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile.png","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=30447"}],"version-history":[{"count":1,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30447\/revisions"}],"predecessor-version":[{"id":30449,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30447\/revisions\/30449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/30433"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=30447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=30447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=30447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}