The company has just launched a new online marketing campaign, it consists of a contest published by various channels such as mailing, social networks, radio ... we want to know how successful the contest is having within 5 minutes of starting the action, we do not want the information tomorrow but now, what do we do? Very easy, the answer is in Google Analytics.
\nThere is the real time option, where you can analyze what is happening on the website at that very moment. The report is in the "main page" section, located in the main control panel, and is divided into 4 different areas:<\/p>\n
\u2022 Overview: At a glance you can see:<\/p>\n
At this moment: number of users who are viewing the web, how many of them are new (blue color), recurring (green color), campaign (light blue color) direct (orange color).
\nPage views: you can check both the number of pages visited
\nduring the last minute, as in the previous 30 minutes. For an analysis
\nmore comfortable and simple, they are bar graphs and each measure has its own
\ndetailed table. If you put the mouse over a specific minute or second,
\na "sandwich" appears informing of the exact visits at the time
\nindicated.
\nMain references: You know the reference route and the number of users
\nthat comes from each source.
\nTop Social Traffic: shows the social networks through which the user has arrived
\nto the website. You can learn more about the social network by clicking
\nabout it as it takes you to traffic sources.<\/p>\n
Merche Villa
\nTop Keywords: shows the number of users by keywords
\nthey did find the website. To know more details about a
\nspecific keyword, click on it.
\nMain active pages: details the name of the active pages, the
\nnumber of visitors for each page and the percentage that each represents
\ntotal page.<\/p>\n
\u2022 Main locations: Users appear on a world map in the form of
\norange circles, depending on the number of visitors the disk is of a size and color
\ndifferent, the more visits, the bigger the sphere and the more intense color.
\nIndicators of the number of users at that moment and the page views
\nduring the last minute and before 30 minutes, will be the basis for the reports of
\nlocations, traffic sources and content.<\/p>\n
\u2022 Locations: shows on a world map the number of users per city, the
\nnumber of users is represented by orange circles. Google Analytics uses
\nthe same system you use on the map that appears in the description report
\ngeneral. The data per user in each country also appears in the table, indicating
\nthe number of visitors per country, and the percentage that each country represents of the total.
\nPerhaps knowing only the user's country of origin is scarce data,
\nYou can know the cities of origin by clicking on the country that is necessary
\nto study.<\/p>\n
\u2022 Traffic sources: Analyze the medium and source that visitors come from. If he
\nvisitor has accessed our website through an organic source you can
\nknow the keyword by clicking on the source you want to investigate further
\nbottom.<\/p>\n
\u2022 Content: Shows the number of active pages at that moment and the title of the
\npage that the user is viewing, in addition to the percentage that each<\/p>\n
Merche Villa
\nactive page. If you want to see this same information in a longer period, you have
\nthe option to analyze page views in the last 30 minutes.<\/p>","protected":false},"excerpt":{"rendered":"
The company has just launched a new online marketing campaign, it consists of a contest published by various channels such as mailing, social networks, radio ... we want to know how successful the contest is having within 5 minutes of starting the action, we do not want the information tomorrow but now, what do we do? Very easy, the answer is in Google Analytics. There is \u2026<\/p>","protected":false},"author":21,"featured_media":30433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-30445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile.png","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=30445"}],"version-history":[{"count":3,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30445\/revisions"}],"predecessor-version":[{"id":30458,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30445\/revisions\/30458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/30433"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=30445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=30445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=30445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}