{"id":30441,"date":"2014-06-02T12:21:44","date_gmt":"2014-06-02T17:21:44","guid":{"rendered":"http:\/\/webirix.com\/?p=30441"},"modified":"2014-06-02T12:21:44","modified_gmt":"2014-06-02T17:21:44","slug":"tutorial-google-analytics-terminologia-4-de-20","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/tutorial-google-analytics-terminologia-4-de-20\/","title":{"rendered":"Google Analytics tutorial\u2026 terminology (4 of 20)"},"content":{"rendered":"

\"feat-hed-mobile\"<\/a><\/p>\n

When we start working with Google Analytics, we realize that it uses specific terms that we have never heard before, know how to interpret
\nthis language helps to know the results of the website, therefore, every user must understand its meaning.<\/p>\n

The terms that I present to you are basic to start working on the positioning of the website, but once we enter the world of Analytics, we will learn new terms.
\nLet's meet a few:<\/p>\n

Basic metrics<\/strong>
\n\u2022 Visits<\/strong>: Number of visits your website receives.
\n\u2022 Exclusive Visitors<\/strong>: Visitors who have entered for the first time or only once at the
\nwebsite during the study time.
\n\u2022 Page views<\/strong>: Total number of pages that have been viewed by visitors.
\n\u2022 Pages \/ visit:<\/strong> Ratio of the number of page views per visitor.
\n\u2022 During the middle of the visit:<\/strong> Average time the visitor browses the web.
\n\u2022 Bounce Rate:<\/strong> Percentage of people who visit our website and immediately
\nit leaves her.
\n\u2022 Percentage of new visits:<\/strong> Percentage of new users out of the total of
\nvisits to the web. (Lets study if we get new customers.<\/p>\n

Indices<\/strong>
\n\u2022 CPC:<\/strong> the advertiser pays for each click the ad receives. Google has established
\nthis form payment by default, but it can be changed according to the objectives of the company.
\nAdvertisers prefer this subscription model, since the ad appears in
\nscreen and only pay for the person who has visited their website.
\n\u2022 Maximum CPC:<\/strong> It is the maximum cost that the advertiser is willing to pay for the click
\nthat the user performs in his ad. This form of payment can be applied
\nspecifically to each group of keywords or keywords with a cost
\ndifferent.
\n\u2022 CPC<\/strong> average: the advertiser determines an average cost for each click they make is their
\nad.
\n\u2022 CPA:<\/strong> Cost per acquisition, the advertiser pays for an operation that he executes for the
\nuser on your website. These actions can be: fill in a form, visit
\na specific page, buy, register ...
\n\u2022 CPM:<\/strong> (Cost per thousand impressions) the company pays for each time its ad
\nappears on the Google content network, whether or not the user clicks.
\n\u2022 Maximum CPM:<\/strong> Maximum amount that the company is willing to pay per thousand
\nimpressions or times your ad is viewed on the content network.
\n\u2022 Impressions: It is the number of times that an ad is viewed both in the
\nGoogle search results as well as on the content network.<\/p>\n

Traffic sources:<\/strong> It is the source that has produced the visit or request for a page.
\nWe can differentiate 3:
\n\u2022 Search traffic:<\/strong> the traffic comes from a search engine (internal or external)
\n\u2022 Referral traffic:<\/strong> the visit comes from a link on another website, social network, blog ...
\n\u2022 Direct traffic:<\/strong> this visit is made through a url or marked as favorites.<\/p>\n

Keyword: <\/strong>is the term we assign to the ad, so that when the user
\nsearch for the product or service in the search engine, match your terms with the
\ngranted by the company.
\nThey can be made up of keywords or groups of keywords.
\n\u2022 Negative word:<\/strong> helps to reach the target audience more easily, since
\nWe add the keywords for which we do not want the user to find us.
\nThe program itself suggests which are the keywords and negative keywords
\nthat may interest the company.<\/p>\n

Landing page:<\/strong> is the entry page used at the beginning of a user's view.
\nIt is mainly used to communicate a Call to Action or associate the campaign that has
\ngenerated the visit.<\/p>\n

Exit page:<\/strong> It is the last page that the user views during the visit to the website.<\/p>\n

ROI:<\/strong> (return on investment) I calculate according to the investment and the benefits obtained, thus
\nwe obtain the investment return ratio.
\n(profit - investment) \/ investment<\/p>\n

Quality level:<\/strong> is the value that Google AdWords gives to each keyword. The level of
\nquality involves various factors, not all of them are known outside the large company,
\nbut we know that it takes into account the relevance of the ad, the optimization on the page of
\nlanding, the CTR ... For the company having a higher level of quality is important, due to
\nyou will pay less for each click.<\/p>\n

Conversion goal:<\/strong> is the desired action defined for the website. Example:
\nthanks for subscription, purchase confirmation, download page ...<\/p>\n

Funnel or funnel:<\/strong> are different pages a user goes through to get to the
\nconversion or goal.<\/p>","protected":false},"excerpt":{"rendered":"

When we start working with Google Analytics, we realize that it uses specific terms that we have never heard before, knowing how to interpret that language helps to know the results of the website, therefore, every user must understand its meaning. The terms that I present to you are basic to start working on positioning ...<\/p>","protected":false},"author":2,"featured_media":30433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2011,2013,2033,2021],"tags":[],"class_list":["post-30441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-disenoweb","category-google-analytics","category-hospedaje-web"],"jetpack_featured_media_url":"https:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile.png","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=30441"}],"version-history":[{"count":1,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30441\/revisions"}],"predecessor-version":[{"id":30442,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30441\/revisions\/30442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media\/30433"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=30441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=30441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=30441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}