{"id":30432,"date":"2014-06-02T12:17:58","date_gmt":"2014-06-02T17:17:58","guid":{"rendered":"http:\/\/webirix.com\/?p=30432"},"modified":"2014-06-02T12:17:58","modified_gmt":"2014-06-02T17:17:58","slug":"tutorial-google-analytics-1-de-20","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/tutorial-google-analytics-1-de-20\/","title":{"rendered":"Google Analytics Tutorial (1 of 20)"},"content":{"rendered":"<p><a href=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30433 aligncenter\" src=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile.png\" alt=\"feat-hed-mobile\" width=\"440\" height=\"330\" srcset=\"https:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile.png 440w, https:\/\/webirix.com\/wp-content\/uploads\/2014\/06\/feat-hed-mobile-300x224.png 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<p>Ciertamente existen r\u00edos de tinta (o de bits) sobre Google Analytics, una herramienta imprescindible en el marketing online. Pero curiosamente, nos cuesta encontrar un BUEN TUTORIAL, un resumen actual, que vaya al grano, y que permita a un usuario avanzar r\u00e1pida y \u00e1gilmente en el conocimiento de este producto tan extendido y tan \u00fatil de Google.<\/p>\n<p>Intentaremos ir a lo pr\u00e1ctico, y permitiendo que diferentes perfiles de usuario encuentren lo que buscan. Por supuesto no queremos reemplazar a la inmensa cantidad de documentaci\u00f3n que el propio Google aporta, sino hacer un \u201cbuen resumen\u201d, algo por lo que empezar.<\/p>\n<p>Este tutorial lo presentaremos en una serie de art\u00edculos, para finalmente ofrecer una versi\u00f3n completa del mismo descargable libremente de nuestro blog. Para los que pod\u00e1is estar<br \/>\ninteresados, el \u00edndice de contenidos del tutorial ser\u00e1 el siguiente:<\/p>\n<p>\u2022 \u00bfPara qu\u00e9 sirve Google Analytics? (2 de 20)<br \/>\n\u2022 Como crear y gestionar tu cuenta en Analytics (3 de 20)<br \/>\n\u2022 Terminolog\u00eda de Google Analytics (4 de 20)<br \/>\n\u2022 Tiempo real (5 de 20)<br \/>\n\u2022 Eventos intelligence (6 de 20)<br \/>\n\u2022 Que son los paneles o dashboard (7 de 20)<br \/>\n\u2022 Informes de p\u00fablico (8 de 20)<br \/>\n\u2022 Flujo de visitantes (9 de 20)<br \/>\n\u2022 Publicidad AdWords (10 de 20)<br \/>\n\u2022 Fuentes de tr\u00e1fico (11 de 20)<br \/>\n\u2022 Redes sociales (12 de 20)<br \/>\n\u2022 Definici\u00f3n de objetivos, goals (13 de 20)<br \/>\n\u2022 \u00bfQu\u00e9 es el embudo multicanal o multichannel? (14 de 20)<br \/>\n\u2022 \u00bfQu\u00e9 es la anal\u00edtica de p\u00e1gina? (15 de 20)<br \/>\n\u2022 Experimentos (16 de 20)<br \/>\n\u2022 \u00bfQu\u00e9 es AdSense? (17 de 20)<br \/>\n\u2022 Informes personalizados (18 de 20)<br \/>\n\u2022 Universal Analytics (19 de 20)<\/p>","protected":false},"excerpt":{"rendered":"<p>Certainly there are rivers of ink (or bits) on Google Analytics, an essential tool in online marketing. But curiously, it is difficult for us to find a GOOD TUTORIAL, a current summary, that goes to the point, and that allows a user to advance quickly and agilely in the knowledge of this product so widespread and so useful of ...<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2011,2013,2033,2021],"tags":[2143],"class_list":["post-30432","post","type-post","status-publish","format-standard","hentry","category-actualidad","category-disenoweb","category-google-analytics","category-hospedaje-web","tag-google-analytics"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=30432"}],"version-history":[{"count":1,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30432\/revisions"}],"predecessor-version":[{"id":30434,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/30432\/revisions\/30434"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=30432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=30432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=30432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}