{"id":29888,"date":"2014-04-26T12:47:33","date_gmt":"2014-04-26T17:47:33","guid":{"rendered":"http:\/\/webirix.com\/?p=29888"},"modified":"2014-04-26T12:47:33","modified_gmt":"2014-04-26T17:47:33","slug":"renovar-periodicamente-el-diseno-de-la-pagina-y-la-oferta-del-producto","status":"publish","type":"post","link":"https:\/\/webirix.com\/en\/renovar-periodicamente-el-diseno-de-la-pagina-y-la-oferta-del-producto\/","title":{"rendered":"Periodically Renew the Page Design and the Product Offer"},"content":{"rendered":"<p><a href=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/04\/comercio-electronico.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-29889 aligncenter\" src=\"http:\/\/webirix.com\/wp-content\/uploads\/2014\/04\/comercio-electronico-300x168.png\" alt=\"comercio-electronico\" width=\"300\" height=\"168\" srcset=\"https:\/\/webirix.com\/wp-content\/uploads\/2014\/04\/comercio-electronico-300x168.png 300w, https:\/\/webirix.com\/wp-content\/uploads\/2014\/04\/comercio-electronico.png 623w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>En un mercado tan competido como ya es el del comercio electr\u00f3nico, un factor clave es innovar. Renovarse o morir podr\u00eda ser el lema de esta industria.<\/p>\n<p>Una p\u00e1gina web es como una pieza publicitaria; de hecho, su prop\u00f3sito es el mismo: Provocar una compra, o por lo menos una acci\u00f3n. Y dado que los gustos e intereses de los consumidores est\u00e1n en continuo desarrollo, es necesario que la P\u00e1gina Web de una empresa lo est\u00e9 tambi\u00e9n para mantener la atenci\u00f3n del usuario. El empresario no debe olvidar que sus competidores no est\u00e1n cruzados de brazos. Lo m\u00e1s probable es que est\u00e9n pensando: \u00bfC\u00f3mo puedo hacer para atraer m\u00e1s usuarios a mi p\u00e1gina? \u00bfC\u00f3mo puedo hacer que mi p\u00e1gina sea m\u00e1s atractiva? Y no solo pensando, tambi\u00e9n actuando, esto es, mejorando su p\u00e1gina.<\/p>\n<p>Obviamente, no basta tener una p\u00e1gina muy bonita en cuanto a dise\u00f1o; es necesario que presente el producto de manera tal que al usuario se le haga la boca y desee adquirirlo de inmediato. Por esta raz\u00f3n es necesario innovar continuamente la manera de presentarlo. \u00bfAcaso no es lo que hacen las grandes empresas de &#8220;ladrillos y demento&#8221;? Coca-cola, Pepsico, Telmex, General Motors y otras renuevan sus anuncios con regularidad.<\/p>","protected":false},"excerpt":{"rendered":"<p>In a market as competitive as e-commerce already is, a key factor is to innovate. Renew or die could be the motto of this industry. A web page is like an advertising piece; in fact, its purpose is the same: to provoke a purchase, or at least an action. And since the ...<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2011,2013,2014],"tags":[],"class_list":["post-29888","post","type-post","status-publish","format-standard","hentry","category-actualidad","category-disenoweb","category-programacionweb"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/29888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/comments?post=29888"}],"version-history":[{"count":2,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/29888\/revisions"}],"predecessor-version":[{"id":29898,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/posts\/29888\/revisions\/29898"}],"wp:attachment":[{"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/media?parent=29888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/categories?post=29888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webirix.com\/en\/wp-json\/wp\/v2\/tags?post=29888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}