The ravages of the pandemic will not have a clean slate if the COVID-19 vaccine is massively implemented in 2021, but rather they have revealed to companies ways of working that could range from a perception of more efficiency (to cost of workers spending their own resources on electricity and computer equipment), up to real savings by not using physical facilities.
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According to trade publications, these are the trends for retail sales in the new normal.
- E-commerce sales will continue to grow. More and more brands are going to venture into this sales channel.
- Stores with technology. Brands increasingly seek to give the customer a novel experience and are based on technology. E extreme examples Alibaba and Amazon are doing this with their cashierless stores, Sephora with its product testing technology with interactive displays, as well as other stores with something simpler like QR codes to interact with social networks.
- The Pop Up Stores that are gaining more and more strength in retail they will be a great option that retailers will use in a post-COVID period, because with them you reduce the risk of losses, they are flexible in time, you increase sales margins due to taking advantage of your high seasons, they generate new and changing experiences to the client and have great interaction with the online world of the brand (showrooms).
- Due to the crisis, retailers will give great discounts and credits to promote consumption, consumption is probably more a matter of price in some retail sectors.
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