¿Qué es el Marketing?

What is Marketing? Many people can tell you one thing or another about its meaning, but the most impressive definition tells us that:

Marketing is understanding to attend

This refers to understanding the needs of customers and looking at how to meet the needs of consumers.

For this there are multiple strategies within which one of them says the author, the father of marketing Philip Kloter, “marketing is both an administrative and social process by which people obtain what they want and need through the generation of I wish to offer and exchange valuable products "

Such a definition tells us about marketing in general, however, there are several types of marketing such as:

The well-known offline or traditional Marketing
Your opposite Digital Marketing
Outbound and inbound marketing
Content marketing
SEO
SEM
Experiential Marketing.

Experiential Marketing and its arrival

Experiential marketing is a strategy that consists of creating experiences to reach the customer in a creative and memorable way, achieving deepening emotional ties.

The arrival of experiential marketing radically changed marketing planning, due to changes in consumer habits that traditional marketing is being forgotten, its growth is currently unpredictable.

Within the experiential marketing process, the customer is rational and emotional when making a purchase.

As a consequence, we have all been victims of this strategy since its arrival to the present, it is so well done that people are not aware that the experience they live and like is due to the attack of this marketing.