The last thing
Your office ... at home
Tax relief Unless you dream of a solid mahogany Chippendale desk, in small furniture stores, outlets and specialty chains you will find very reasonable quality products at very competitive prices and with designs for all tastes. Also, if you dedicate part of your home as a professional office and ...
How to sell the unique
Uniqueness as essence And, precisely, the main barrier that these types of companies must overcome is uniqueness, which makes them, in most cases, truly unknown to the market. “In the case of rare products and / or services –of which the market does not really know their profits–, we must be able to awaken the client…
Create Your Company
- Do you have the wood of an entrepreneur? If you read this dossier, it means that you have ever considered starting your own business. We propose 20 questions to clear up your doubts. - Detect innovative ideas. How do entrepreneurs find their business ideas? We explain 34 ways to invent and detect very real opportunities. - A good business plan How to do more ...
Attract customers
Action plan Once the previous actions have been developed, we draw up our action plan: Make a sales map. Identify who is the buyer, the decision maker and the stopper of your product. “There are no unique sales through a single interlocutor, defends Nomparte. If you focus a lot on who buys but you forget ...
Well located premises, insured business
TO SELECT THE AREA We will begin by assessing the criteria to identify the area and then, as in a zoom, detail the conditions and move the cursor of our commercial mouse closer to locating the perfect place. Who is your client and where is it. Continuing with Sandoval, it is essential to locate your client very well: where is he, who ...
Microinversores for your project
Donations of micro-dozen Conventional crowdfunding is based on the contribution of small amounts in exchange for certain rewards. Creators in need of funds present their idea so that whoever finds it attractive can contribute. Depending on the amount of that donation, the reward will be different. For example, the production Tempestad by the theater company Barco Pirata ...
Avoid conflicts when asking for money
When the gap opens, Antonio Aragón, professor of Business Organization at the University of Murcia, says that the "purpose of these investments is to cover the financial gap that is discovered in other ways." However, the paradox arises when, trying to close a gap, we open an even deeper one. Because it is not the same to have a problem with the bank ...
Do I really need a market study?
Investigate with foundation If we talk about market research, it means that we refer to following a methodology that allows obtaining valid results to make decisions. It is useless asking a group of friends and acquaintances for their opinion. Nor is it enough to look at Google to make a small approximation of what the competition does. Talk later …
Clauses of the Future
BEWARE OF THE INITIAL ENTHUSIASM When one creates a partnership with other partners, the enthusiasm, the desire to undertake, the conviction that we do it with the ideal partners prevent us from thinking with a cool head. But the Spanish proverb is full of sayings that allude to how money and business change to ...
Undertaking without leaving home
Keys to organize a business from home Without schedules. "When the office is your home, any time is good to work and, in the end, you're caught all day," says Isabel Llano (Isasaweis). An opinion shared by these entrepreneurs, who find it difficult to set a schedule. In addition, the client "knows where you are and can reach you ...
A good business plan
Matter of nuances What is the difference between a business plan and a business plan? The first one usually refers to a business that is starting and that must necessarily include information about the procedures for the incorporation of the company and the requirements to start it. The business plan, on the other hand, can ...
Detect innovative ideas
Can a yogurt become a beauty product? Definitely. Essensis, from Danone, has replaced the need to have a healthy dessert with that of taking care of the physique of consumers. This is the starting point of one of the formulas that lateral marketers use to develop new opportunities ...
What drives you to undertake?
We propose 20 questions for you to discover if you are an entrepreneur: 1. Do you consider yourself an optimistic person? To begin with, an entrepreneur always sees the glass as half full. “If he has a project, the entrepreneur is willing to risk the little or a lot of money that he has and even his family environment. They are people who are committed to ...
Entrepreneurs by necessity
Alfonso de Senillosa, founder of Workcenter, became an entrepreneur out of necessity, "because he saw me unable to integrate into any established organization." Either because we do not find our job opportunity, or because we want to reconcile personal life with vocation or because we are simply unemployed, the truth is that entrepreneurship exists by necessity and in ...
Gymnastics to strengthen you
Creative solutions The result is what appears on the pages of this dossier. Go ahead that for some problems - the least - neither the professionals themselves nor the experts consulted have been able to provide creative solutions. That is why they are not listed on these pages. A good example is the concern about how to reduce the aforementioned risk ...
How to start alone
I'M READY? One of the first concerns that often appears in the minds of new entrepreneurs is whether they are ready to run a business. As stated by Javier Inaraja, editor-in-chief of Emprendedores and author of this book, “entrepreneurship is an option that anyone can adopt. But those who are more prepared ...
Business ideas to undertake
Look for your opportunity At this point, you may wonder if you can compete as a freelancer with other companies present in the market. The answer to this question can be found through another. Ask yourself, can you offer the market the same as other large ones, with the same quality and better ...
Basic rules for going solo
1.- Avoid the rush. The fact that you need to generate resources to live does not mean that you rush into the decisions you are going to make. Start, yes, but with a lot of head. Analyze the market and mainly look for a need to be covered or a complementary service that provides added value to a product and / or service that already exists. 2.- …
What can I deduct and what not?
When it comes to accountability On this occasion, we are not going to talk about Corporation Tax or the module system. In the first case, because the regulations are very clear in this regard and state that everything that is acquired or computed from society is deductible. In the second, because the system is ...
What price do I put on my work?
Look at an income To calculate it, the first thing is to determine the monthly net salary you want to earn. If you are not entirely clear, the one you obtained when you were employed (including social costs) or the salaries that appear in collective agreements can serve as a reference. Then you multiply that by two ...
How to take advantage of tenders
Public tenders carried out by international organizations and institutions to carry out a work, provide a service or supply a good are a different internationalization option that allows minimizing the risk due to the payment guarantee they offer and the transparency in the procurement procedures. Multiple possibilities Provider of humanitarian aid kits ...
Strategies to maintain your prices
A theory that, by the way, also warns about the short-term profitability trap. Making sacrifices to gain market share or to enter a market is dangerous, in these cases you have to make it clear that it is an introductory price, because the market reacts later to price increases. And then there is ...
Startups require marketing
In general, the chances of survival of new companies are quite low in our environment. Experience even shows that many fail during the first year of activity, and not less than 60% before five years. But it is mistakenly thought that most of these failures are attributable to lack of skills, funding and / or ...
iOS 8 and Android L, two systems… very different?
Both Google and Apple have already begun to show the winning tricks in their respective annual events to show their strength and see who takes the lead in the complex mobile device industry. The recent presentation of the new versions of their respective operating systems for smartphones and ...