The last thing
Customer intelligence
Create a methodology To achieve this you must “create a methodology that allows you to make better decisions. And that has several applications. The first is used to segment, know and be able to choose the priority potential market. The second leg is the creation of the value proposition, creating a product or service based on the needs of ...
My price is not negotiated
ARGUMENT: HOW DOES MY PRODUCT HELP YOU? “The conversation with your client has to be related to value. The price makes sense to the client as long as it is related to the value that he perceives from our offer. Given the very common objection of the client who says this is very expensive or ...
6 Strategies To Increase In Price
1.Rename your product or your service and present it as if it were new If you have been improving your product and offer an added value that your customers appreciate, it is time to change the name, raise the price and launch it as if it were new. It is not about misleading customers. Rest assured that a ...
Get your prices right
You are worth more “The market is not homogeneous and companies sometimes lose money by not discriminating prices: the same product, sold with different attributes, can be positioned in another segment and at a different price. You can also carry out a multiple pricing strategy through different channels and through different ...
Skills To Manage Your Business Better
Where I said I say ... The key points to renegotiate a contract successfully. - Tips for networking. A manual for effective event networking. - Improve as an entrepreneur. Taking advantage of the fact that we speak with dozens of entrepreneurs every day, we have selected different strategies that several entrepreneurs have implemented. - 50 tips from entrepreneurs for entrepreneurs. Those recommendations ...
Survive in your company
Is it really your fight? It seems like a no-brainer, but we often get caught up in the struggles of others. Diego Vicente, Professor of Leadership at IE Business School, proposes that we ask ourselves a question: is what you are pursuing what really interests you or is it envy that moves you? “We often confuse our objective…
Contact in the first phase
Information is power One of the most common defects in the design of a customer acquisition strategy is the absence of a specific study of each potential buyer. Improvisation and over-reliance on the dialectical resources of so-called “target salesmen” often yield little benefit. - Previous investigation. "The key to ...
How to break the ice with people you don't know
THE PRESENTATIONS Introduce yourself with a smile, a few words and make sure you look them in the eye. Remember their names and use them when addressing them. Be the host with other people: introducing them and saying where they work, what they do… you will become the leader of the meeting. Introduce yourself by name, without forgetting to say ...
Like your customers
Authenticity There is nothing more appealing than being yourself. “In the end it is a confidence game. It is about going with the truth ahead and accepting mistakes. We like those who are face to face. They don't have to be the most personable or outgoing. In fact we usually say that we fall ...
Improve as a leader
1. Communicate an error to an employee and a work team. The situation is this: one of your employees in the marketing department has made a mistake when calculating the margin left by one of your new product lines. “To start with, it has to be done in private. Individually or ...
Develop your personal brand
Discover your value But to create your brand the first thing you will need is to ask yourself who you are and what you offer. You should not lose sight of the fact that achieving your professional goals requires satisfying a market need. "You have to be useful, contribute something that makes you relevant," adds Ortega. Analyze your raw material. Although it seems elemental, something ...
11 tips from entrepreneurs for entrepreneurs
1. "It is a mistake to think that you only start your company to make money" "If you are only thinking of getting rich, you are going astray. You have to have a vocation as an entrepreneur. Consider first what type of company you want to create, and with what future projection. There are entrepreneurs who start their business only because they stay ...
How to improve your entrepreneurial skills with practical advice
1. Advantages of being in a technology park Enrique Samper, from NIMGenetics, recalls that they were installed in the Madrid Science Park, which brings together very useful facilities and services for startups. "It is advisable to start in one, which also concentrates companies in the same sector because synergies, contacts and very instructive experiences are established for entrepreneurs ...
How to prepare before the event
Select the correct event. It is important to carefully select the events you are interested in attending, either by sector, type of entrepreneurship, amount of investment being valued, subject matter, the groups that attend, the participants, by affinity, by the speakers, by the areas for improvement that they can contribute, due to the role that ...
Where I Said Something ...
Define the objective. We cannot reach renegotiation with a generic problem. We must consider in advance which points of the contract we need to modify and focus only on those, detailing the possible solutions we want to achieve. But, in addition, it is important to analyze very well if what we are proposing we are going to be able to fulfill and that the solution that ...
Strategies For Your Company
- How to sell the only thing. We tell you what techniques these companies use to attract customers and sell their unique products and services. - Set up your home office. Have you been working in a corner of your house for a long time, surrounded by cables and boxes? We give you tips and prices to turn it into a real professional office. - How to implant ...
How to be autonomous
- What price do I put on my work? How to calculate the fee for the provision of professional services, step by step. - What can I deduct and what not? We identify the main deductible expenses of the self-employed, in what percentages they are, the exceptions to the rule and the red line with Finance - Business opportunities for self-employed. Ideas ...
Human Resources In Your Company
- My first employee. Use a quick guide for the entrepreneur who is going to make the first recruitment of personnel. - Combat the use of the Internet in the office. Regulations, problems and solutions. - Everyone at home and the boss at everyone's. How to efficiently manage a team of teleworkers in an SME. - Motivate in ...
Management In Your Company
- Business centers. When should you settle in one? We tell you what they consist of, the services they offer and their cost. - How to do an inventory. It is a task that, due to laziness or ignorance, tends to be delayed longer than it should. But doing so has its advantages. - How to do a SWOT. The simplest and most effective method to make decisions. ...
Is Your Machine Well Greased?
Imagine that you have been in the market for two years, you are not selling everything you expected and the viability of your project is faltering. "Entrepreneurs foresee, for the first year, sales of 100, and later the reality prevails and they only sell 20. They foresee margins of 7% and only earn 1%", summarizes José Luis ...
Tricks to keep your balance
What can we do to improve the deadlock of your company? You can only make two big decisions: either increase margins or reduce overhead costs. We have spoken with financial experts and they have made us the following recommendations and, beware, the following warnings: 1. Raise your prices. The first 'manual' strategy is to raise the price of your product or service. Always, of course, that your product or ...
Get out of the blockade!
Discover your potential The worst enemy of a businessman in a crisis situation can be himself. Fear prevents you from seeing all the solutions available to you to overcome the situation. In this sense, San Segundo explains that “anything can be a resource. We are going to see all the knowledge that we have and that ...
The Art of Shopping
Seven key points The IDE-CESEM business school points out seven points that must be optimized in the purchasing function in order to gain competitiveness: 1. Supplies, on time. The basic premise is to get the right materials and services with the right quality, in the right quantity and at the right price, and from the right supplier. But if the flow is not assured in time ...
How to do a SWOT analysis
One of the advantages of this analysis model is that it can be applied in any management situation, type of company (regardless of its size and activity) or business area. The first step we must take is to describe the current situation of the company or department in question, identify the strategies, the changes that ...