The last thing
Get ahead of events
Contact before One of the keys to success is to get ahead of our rivals, either because there may be someone who claims first or because there is a relationship between time and collection effectiveness: the longer it takes to claim, the less chance there is of culminating successful management. As explained from Credit ...
The entrepreneur's shopping basket
More and more companies have discovered the vein of the self-employed, the SME and the entrepreneur as a customer. Not surprisingly, it represents almost 95% of the Spanish business fabric. It is a public with common features, similar needs and problems that require a solution. It is not yet a general trend, but there are those who ...
Marketing in your company
- Get your prices right. Do you know how a price increase or decrease can affect your income? - How to raise prices. Strategies to avoid customer rejection. - My price is not negotiated Strong arguments to defend the price of your product or service. - How to do an intelligent sales management. If you analyze your portfolio well ...
Sell more without dying of success
To make an offer through the new couponing platforms such as Groupon, Lets Bonus or Groupalia, they will require you to offer a discount of between 30% and 80% on your usual price. In addition, they will charge you a commission per sale that can reach 50%. With these conditions, surely you are already ...
Marketing for premium products
Pata negra strategy But let's not forget that we are talking about products aimed at a demanding public, not the luxury consumer in the traditional sense. And that means that the whole strategy must be adapted to it. The product. They are articles that stand out above the average in their category, well because they have a point ...
The new digital consumer
According to data from the Internet World Stats, referring to 2012, Spain ranks 18th worldwide in users and 7th in Europe, with a penetration of 67.2%, four points higher than the European Union, which is in 63.2% and well above the world average, which is ...
How to recall a product from the market
How to kill a product The correct process goes through the following steps. The first is the analysis of the reasons why the product has not been successful. If there is a remedy, put it, to try to maintain it, but if there is no solution, eliminate it. As Gerard Costa insists, the internal workshop must be done constantly: at least ...
How to decorate shop windows
The best ingredients Adapt the composition to the space you have. As Almudena Martín insists, “what the articles say is as important as where they are. We seek to reduce all art to the maximum Less is more. The object is mainly made up of the space that surrounds it and taking care of how it surrounds it is ours ...
Tips for responding to the customer
1. Resistance to abiding by the preferences of your customers You have an idea of what you want to sell, but is it the same as your customers? “At first I was trying to influence my personal taste. Time has shown me that even if the client wants something that I don't like, I must respect it and ...
How to raise the price of a product
SEARCH CHANNELS TO OBTAIN FEEDBACK Before increasing the price of a product or service you need to be close to the customer to know their needs and to be able to react quickly to them. If you want to be customer-oriented, you must create communication channels with him, it can be directly through satisfaction surveys or, indirectly, through ...
What to do if you lose your main customer
First of all, as all the experts insist, don't panic. It is true that this situation should never have occurred, "it is unhealthy for a client to monopolize our services, it is necessary to diversify the origin of the income and with it the risks", recalls Juan Carlos Alcaide, ...
Multiply your customers
Do not impose. The aggressive style no longer works. "It is not about inflating the sale, but about offering the customer what may interest him," explains Martínez. Patricia Peirote, partner responsible for Marketing at the consulting firm Cuni & Asociados, emphasizes that it must be “a friendly sale. It is about suggesting and dragging: if someone wants a pair of pants, ...
Anti low cost strategies
Since the crisis broke out, consumer studies and panels have been blunt: the Spanish consumer opts for the white label and for the lowest prices. The low cost is in fashion. But, what solution is left for the SME? Deal with price? That may be the mistake that dooms you. According …
Is your audience happy?
Analyze the user The objective, beyond delving into the profile and behavior of the public, is very specific: analyze their experience as a user and, from there, develop the most appropriate marketing and product development strategies to increase their satisfaction. "To know how our clients perceive the treatment that is given to them, ...
Seek your chance in the new tribes
There is a fundamental idea that forms the backbone of this book, and that is that all these consumer groups are not new urban tribes that follow a fad, but respond to profound changes in society. They are groups that are there to stay, that will not cease to exist overnight. ...
The new shine of luxury
Creativity and innovation Luxury is linked to creativity, to detail, to a special contribution beyond the conventional. The product must make an impact and, to stay in this line, innovate. That explains that the big brands do not care so much if their article follows a market demand as that it contributes continuously ...
CPanel Disk Space Usage
Saturated disk space in your Hosting account It happens that sometimes the server of your website can no longer store more data and information because the disk space has reached the limit of its capacity (the disk space assigned to your contracted account) The reasons for this saturation is because ...
Manage effectively
Total chaos! If you have trouble manually processing information for a few clients, imagine what might happen as your client base grows. Total chaos. “Memory is limited and it tends to fail. And the more time passes, the more difficult it is for you to remember when and how the different ones were ...
Defend your name
ARGUMENT WELL “It is important to distinguish what your positioning is. Do you have a cheap product or a quality and expensive one? If what is criticized is the price, boost the other values. Emphasize that this is a quality product that works well. When a consumer says that a product is expensive, in reality ...
How to Sell on Facebook
Integrate your offer on Facebook. You create a product catalog on your company page, where they can place the entire order and close the purchase process. The product offer does not have to be the same as the one you have in your store. Moreover, the ideal is that it is not (we already said it to ...
How to design your logo
As in the world of fashion, there are no hard and fast rules. There are fads, alternative currents and specific designs that offer interesting solutions for very specific groups. However, the most widespread trends in the design of corporate identity bet on: Simplicity. “Sometimes very simple logos that seem not to attract attention, they get a…
Contact in the first phase
Information is power One of the most common defects in the design of a customer acquisition strategy is the absence of a specific study of each potential buyer. Improvisation and over-reliance on the dialectical resources of so-called “target salesmen” often yield little benefit. - Previous investigation. "The key to ...
Sales strategies
There is no other like it that overshadows it. This type of company, due to its innovative business concept, stands out above the rest thanks to its hyper-differentiation: “Companies such as Cirque du Soleil, Starbucks or Ikea, among others, have managed to create their own category within the market. They have created their particular 'blue ocean', free of competitors ”,…
How to reach the consumer
Design your own campaign What can you learn from the greats? “When we talk about content, we are not talking about content as it is. We work in the world of ideas and they must be ideas that have to do with or are closely related to the brand and its objectives ”, explains Marta Palencia. “Stay tuned for trends, which…