The last thing
4 misunderstandings that explain the little "feeling" that leaders sometimes have with creativity
Some creativity is often lacking in the corporate universe. But why is creativity so difficult to take root in the business world? Much of the blame actually lies with leaders, leaders who all too often view creativity from the wrong point of view. Inc. lists ...
This is how Starbucks manages to put the prices of its products through the roof without angering the customer
In the United States, the lucrative fast-food chain business has been undergoing the onslaught of inflation lately. During the last year, milk and coffee prices hit a boost of 27% and 25% respectively on the other side of the pond. We do not know if rising inflation is the ...
10 Apple Products That Were Failures
In the new century, Apple has been a technological benchmark and its products, a success. Devices such as the iPhone, iPod or iPad have made the apple brand a globally recognized brand with a legion of unconditional fans that continues to grow. But the beginnings are sometimes not easy, and being too optimistic with certain products can ...
What dangers do QR codes really contain?
QR codes have spread like wildfire in recent years. These useful modules for storing information that are read quickly can lead us to all kinds of information, be it videos, texts, images, etc. and they are increasingly used by advertisers. Actually, QR or bidi codes do nothing more than redirect us to ...
How to differentiate a good boss from a bad one through 12 characteristics
Being a good boss is a difficult task, but completely necessary, since a happy team guided by a good leader capable of making the decisions will lead to a successful, competent and productive company. There is no magic formula that turns a boss into a great boss, but there are certain characteristics shared by leaders least loved by ...
3 keys to Neuromarketing to win over the consumer
What motivates a person to buy? What goes on in your mind during the purchase decision process? The eternal question to which every marketing professional seeks an answer and where Neuromarketing can reveal the most important keys and conclusions. We have always thought that the purchase should follow some logical patterns: ...
NeuroMarketing
What is NeuroMarketing? Neuromarketing studies the brain processes of people and their changes during decision-making in order to be able to predict consumer behavior. It is part of the neurosciences. Neuromarketing identifies the areas of the brain that are involved in the process of buying a product or ...
7 crazy ideas to earn money
1. Virtual Gamer Almost half a million people in China are making money by playing a game, winning the gold and selling it to other players with too much time on their hands and a burning credit card in their pocket! The phenomenon that is World of Warcraft, a massively multiplayer online role-playing game, has…
12 creative and unusual ideas for our everyday life
We picked 12 good, creative, unusual, and even weird ideas that can make our lives more comfortable, more fun, and more inspiring. Source: http://marcianosmx.com/
5 examples and ideas of innovation that are a success.
1. Little Cesars, the 5 minute pizza. This North American franchise originally from Michigan, has more than 50 years of history and has revolutionized the pizza business in various parts of the world with an aggressive bet: "Visit us and get your pizza in less than 5 minutes." Sounds simple doesn't it? Little Caesars has made a ...
Unitedgs 'App' for pets with a social touch
From recovering lost pets, to accessing promotions from nearby establishments, to avoiding poisonings, helping a puppy find a home or launching social campaigns. These are the possibilities offered by the company Unidogs, which has decided to put its mission into practice through a mobile application based on geolocation. «We contribute ...
Technology in the company
- Basic 'software' to start your company Accounting, billing, sales, CRM, order management, payroll, ... we analyze the solutions that exist in the market and which ones best suit the needs of a new business. - 'Cloud computing' for SMEs Storage accessible from any device, business management programs ... discover what the cloud can do for ...
Advantages of cPanel
The tool with which the hosting service will be administered is not a minor piece of information and most of the time we find it once we have already contracted the service, which may mean “too late”. A choice of hosting service that does not consider the administration tool can ...
Learn to buy
Leaving shopping for the last second, staying with the first thing we see without comparing or using phrases like “I need it” every time we are in front of a sideboard, they make us spend more. My grandmother always remembers her friend Cuca, because in addition to being nice and jacarandous like herself, she was the one who “taught her…
Put a CRM in your company
Among this situation… Company: Pickles La Salesa. Good morning Client: Good morning, my name is Fulanito Pérez and I am calling from the company La Comedora feliz. This is the third time I have called to claim an order that I made two weeks ago. Company: Excuse me, Mr. Pérez, do you remember the name of the person who attended you? Client: What do I know, I suppose it would be ...
The sea of data
Set your goals Do you want to sell more? Loyalty? Know your customers? Increase your visits to sell advertising? Or just improve care? Setting goals is so basic that it is sometimes forgotten. “There are those who say: 'I've had a thousand visits! I am going up!' And that? It doesn't mean anything ”, point out Rubén Prieto and Alfredo Pernas, founders of…
Cloud services
The 63% of the SMEs that use cloud services would recommend them “without any doubts” and a 26% would “probably”. Satisfaction is higher among micro-SMEs: the 67% is recommended without hesitation. These are data from the survey carried out on SMEs with a web presence, within the Cloud Computing, Challenges and Opportunities report, ...
Mobile commerce knocks on your door
Underdeveloped habit However, still, as Felipe Romero, director of The Cocktail Analysis, points out, “the buying habit is underdeveloped.” The same IAB study indicates that the 54% of smartphone users have never bought ... but that the 4% does it daily and the 7%, weekly. For now, the most natural, according to ...
Entrepreneurship software
Incorporating technology into the processes of a company saves costs, generates business, improves its competitiveness –and its productivity–, increases its presence in new markets, allows the generation of new products… and thus, to infinity! But, regardless of all these advantages, the implementation of technologies, more than a necessity, has become a competitive obligation, because ...
The electronic invoice
At the beginning of this year, electronic invoicing is already mandatory for large firms and small companies. And, despite its proven benefits, this billing model still does not have a massive presence, especially among SMEs. Added to this is the enormous ignorance that entrepreneurs have about what it is ...
Geolocation: utilities to improve your company
Fleet management, human resources, security services ... The applications that geolocation have in companies are more and more numerous. And it is that this system makes everything visible, that everything is known, that everything is controlled. Well, perhaps the statement sounds a bit exaggerated and even reminds of the work 1984, ...
Start up
The answer to the first question is a resounding yes: on the Internet there are many opportunities for entrepreneurship. “The business volume is growing at a rate of 40%. It is a very immature market in Spain. There is plenty of space ”, says José Luis Zimmermann, general director of the Spanish Association of Electronic Commerce (Aecem). As for ...
'Cloud computing' for SMEs
"Simplicity is the key," sums up Jorge Hierro, from the Communication Department of Geanet Ondemand. For this reason, the most advisable thing is to choose, initially, to install a free external program that does not compromise the operation of the company. "Our recommendation is that no developments be made, that the money is not spent and that ...
Basic 'software' to start your business
Invoicing What you need Create invoices in PDF format or in e-invoice format (according to the regulations of the Tax Agency). Generate periodic / or recurring invoices. Remember customer payment conditions. Maintain a catalog of your products and services with their purchase and sale rates. Generate bad debt alerts. Automatically create official templates ...