The last thing
3 words that customers love to hear
Behavioral research has revealed that there are some "magic words" that customers like to hear that are nothing out of this world, but are perhaps unusual despite their effectiveness. Today you will have access to some research and experiments, carried out in the United States, which reveal which ones ...
7 new consumer trends
The market supply responds to the needs and demands of consumers, this means that it is constantly evolving. Once you know them and understand how they are transforming, it will be possible for you to develop a competitive proposal to captivate your customers. Although there is no foolproof recipe for success, each year ...
Do you think like an entrepreneur?
Entrepreneurs are a curious bunch: They come in all sizes, shapes, genders, and personalities. Many times they wake up at dawn, but they are usually the last to leave the office. They use apps to be more productive, interact with all kinds of people, and are extremely curious. When an entrepreneur is really good, he also makes others ...
Mexico can grow: entrepreneurs are key
The promise of growth in Mexico is still feasible and has bases to achieve it from the very heart of its economy: micro, small and medium-sized enterprises (MiPymes). In the perspectives of the January 2014 Expectations Survey prepared by the World Bank, the proportion of international analysts interviewed who consider that it is a ...
What caused the success of Steve Jobs?
There are many personality traits that helped Steve Jobs become the most successful entrepreneur of our time. We can all learn from him. Plus, even if you haven't been successful yet, Jobs provides us with a fantastic plan to achieve it. I personally know that many successful entrepreneurs follow these tips today. The first to ...
Marketing 5 tricks on social networks to grow your brand
Social media offers various benefits to business owners. The evolution of different social platforms such as Twitter, Facebook and LinkedIn means that you need to be updated on both the general and specific aspects of each channel to meet your social media goals. Here we share five tricks on social networks that will help you ...
5 tips to create a memorable logo
There are few logos that are everywhere like McDonald's or Coca Cola. How can you turn a simple logo into something that will be a permanent part of the cultural lexicon? Make the logo consistent with your brand and make sure it aligns with the message and values that you want to impart to your ...
5 things you should not say to your clients
Many companies are competing to negotiate, and one misstep can bring the company down. Here are some basic things to keep in mind, including what not to say to customers no matter how well you think you know them. 1. Can I drive you in my new Bentley? Surely with a comment like that you hope ...
10 enterprising favorite comics
With Comic-Con International in San Diego drawing a record over 125,000 people and superhero movies filling theaters, it's clear that comic book franchises are stronger than ever. In addition to the incredible gadgets and maniacal plans to take over the world, many ...
5 tips to be productive from home
"Working from home should be considered dangerous and could be a disaster when you consider the potential impact on your quality of life," warns Grant Cardone, author of "If You're Not First, You're Last." "The level of discipline it takes to work from home and generate solid results is intense and a lot of people fail because of this." ...
"Low Cost" ... a powerful business strategy.
A new marketing model is growing strongly in which the price is not associated with the quality of the product. The discount as a marketing model is changing, and it is becoming more and more powerful, but without being associated with the quality of the product or service. Just as we typically associate low prices with quality ...
The 8 key questions to undertake
Basic questions for the entrepreneur If you are an entrepreneur or you are at the beginning of the constitution of a small or medium-sized company (SME), it would be convenient to keep in mind the following so that not everything is in good wishes: What is the ease to start a business ?, since the formalities of agreement ...
The 11 ideas to get up from the couch
If you want to start a business, pay attention to the suggestions that the coordinator of the Entrepreneurs program at UNAM, Francisco Hernández, and other specialists suggest. Maybe some of these suit your profile, budget and needs. 1- A healthy mind in a healthy body The emotion and benefits offered by practicing a sport can be a combination that ...
Your business plan
What exactly is a business plan? A business plan is similar to a building plan, that is, a document (in this case written) where the way in which a business project should be carried out is described in detail. In the case of the plane of ...
Facebook announces 'Hack', its own programming language
When technology companies grow to a certain size, they can afford to create new technologies that meet their needs in a much more complete way than those available to the general public. Facebook has done just that with the creation of its servers and even data centers, and now announces that it has a language ...
5 tips to obtain SME financing
Access to financing is closely related to the ability of these companies to maintain a constant capital inflow, since their savings margin does not allow them to operate for a long time without obtaining financing, and although this year the small ones are perceived to be more economically booming. entrepreneurs must take into account several aspects to ...
The 10 weapons of seduction of the "copywriters" to manufacture viral content
We usually link the concept of virality to content in video format, but the truth is that the wick of virality ignites in any format, also in pure and hard texts. From the hand of “copywriters” seasoned in the noble art of assembling words, the magic of virality emerges with amazing ease from almost any text. But, …
Social networks in the company: Yes or no?
There are many companies that decide to restrict access to social networks by the employee. A questionable measure if the prevailing trend of Bring your Own Device is taken into account, that is, that the employee brings their own device to access company resources, such as mail or ...
Smart cities
In recent days, several Spanish cities have joined the bandwagon in one way or another of smart cities, smart cities. A Coruña presented several projects, which became the first of all Galician media, and Madrid has just closed a contract with INSA, a subsidiary of IBM, valued at 14.7 ...
How to fight "ghost subscribers"
Despite the importance, commitment or impact of a mailing campaign, its creators will always have to face a scourge: that of inactive subscribers. A sign that the strategy used is not the right one. It is the headache of all "marketers" when designing ...
The 8 Things You Didn't Know Spotify Can Do For You
Spotify offers you hundreds of thousands of songs within the reach of a click –and a monthly subscription to end the obnoxious advertising-, but the service not only serves to make a playlist of the music you already know, but also to find new. You can make complete and perfect playlists for yourself in a matter of seconds using the ...
5 brands that will die before 2016 arrives
The agency reports that, at a time when mergers and purchases from one company to another are the order of the day, some brands will disappear because they are simply no longer profitable. 1. BlackBerry 24/7 Wall St does not believe that BlackBerry will survive in a world where the iPhone reigns. The company, which once had ...
The 10 oldest company logos in the world
Before the advent of global marketing campaigns, before television commercials and social media advertising, before all of this, advertising and branding were practically reduced to a single element: the logo. With the passage of time and the evolution of companies, markets and consumers ...
6 brands that started in a humble garage and are now worth more than 25,000 million dollars
1. Google The most famous search engine on the internet was developed in the garage of a friend of Larry Page and Sergey Brin, back in 1998. Page and Brin rented the garage to a friend and got down to work to develop an idea to the which they called Google. This idea was to create a web page in ...