The last thing
Know the 3 types of consumers and how to sell to them
Some theories speak of 5 or 10 categories of consumers, but the most extreme include them in 3 large schemes, according to neuroeconomics, according to their way of spending (not so much for their motivations). These basic archetypes are easily identifiable, and you can fit into one of these boxes yourself, but the good thing is ...
How to edit CSS code directly in WordPress?
A small file, packed with values in a relatively simple language (or at least more so than PHP) allows you to do wonders for customizing a free WordPress template or even unlocking the potential of a paid-licensed theme. These are the Cascade Style Sheets or Cascade Style Sheet, which is a…
How to persuade your work team, according to two business experts
In Harvard Business Review we found a super interesting read about how 60 business leaders convince their team of their ideas and even make the detractors of their ideas change their minds. Boost your project on the web with the best Mexican hosting This research took place while Ryan Yu…
The 9 productivity habits we can all adopt
In marketing and entrepreneurship blogs we usually read an entry that is repeated season after season: the so-called tips or maxims to achieve the desired productivity. These tips, which we can see even by legendary entrepreneurs on their own sites or on Medium, sometimes do not consider the hustle in which several are living. ...
The e-commerce shopping experience, what you need to know
One of the most important points when you want your potential customers to buy, or for your customers to make a purchase again, is the shopping experience. This is no stranger to online businesses, but it is one of the most neglected at the moment ...
How can you improve the trust of your online store?
Competition is everywhere, and it is not for nothing that we find it in digital markets. From trying to offer faster shipments, or a better quality of the product, sellers are always thinking about how to stand out from other companies, but an aspect that is usually left at the end and has great relevance ...
Do you know 'The four agreements'? Take advantage of this philosophy to be more productive
In a listening to the 'Cracks' podcast on creativity and marketing, Mexican publicist Pico Covarrubias mentioned to the host (Oso Trava) about how the philosophy of 'The Four Agreements' and how it has served him in managing the staff of his agency of marketing. 'The Four Agreements' come from the homonymous book of the Mexican writer ...
5 reasons to start teaching your own online course (even if you don't feel as ready)
Pandemic times in Mexico have accelerated, apart from the rise of electronic commerce and the use of payment methods beyond cash, a massive adoption of online education. If we are flexible and somewhat broad, we can even consider that a good part of YouTube has a didactic or educational element. Let's go to …
5 points to keep in mind when choosing a WordPress theme
Every year, new trends in web design and usability emerge that are introduced to the mainstream and are later copied (usually by studios or firms in South Asia) to be sold as WordPress templates. Precisely, in the spirit of pursuing the new in design, it is difficult to choose a suitable theme for the most popular CMS of the ...
Great Idea: A Productivity Expert's Theory to Stop Being on Autopilot
Paul Rulkens is a productivity expert whose theories are applied by companies such as the oil company Exxon and the consulting firm McKinsey. From an engineering background, Rulkens has established himself as a respected author of business books and rose to mainstream fame thanks to a TEDx talk about why most ...
Knowing the KIUBERS 004: Gerardo Ojeda
Gerardo Ojeda is a developer at KIUBIX, currently working on the Kearnit project, a learning and education platform on the cloud, fully developed in KIUBIX. In the following interview, part of our series the humans behind KIUBIX, we spoke with him to learn more about the project and also about his way of ...
Here's How Cyberwag Boosts Cybersecurity: An Interview With Genaro Delgado
Genaro Delgado Montalvo is a co-founder of Cyberwag and Maker Center, in addition to being a specialist in cybersecurity, technology business development, and passionate about sharing his knowledge through mentoring and collaborations with high-impact companies. He is currently a resident of the Aguascalientes Information Technology Cluster: InnovaTIA, period 2019-2021, and ...
Having your own online store is easier than you think
Previously at Webirix we have explored the opportunities that arise around the current problem with COVID-19. From being more efficient in managing your business to find out about new trends among your consumers, to ideas to promote yourself now that an important sector has adopted the habit of consuming online. Is he …
Learn a little more about how e-commerce behaves in Mexico.
Although you know that electronic commerce is imposing throughout the world, it may be that you are not aware of how advanced it is in Mexico, with which this data or group of data will help you realize that it may be that you are being left behind in the whole thing of ...
The essential plugin for WordPress beginners
One of the best kept secrets of WordPress, the content management system (or CMS, for the initiated), is its ability to have services and functionalities that until a few years ago were premium and specialized, basically a gift from Automattic (the company developed by WordPress.com) in the form of a plugin. For example, while having a ...
Improving the positioning of your site in Google with AMP technology: Advantages and disadvantages
In about 5 years now, the open web has had a small schism courtesy of two tech giants (Facebook and Google). The idea of flash pages is to use a minimal structure and information (let's think about what an RSS reader shows us for lack of a better analogy) to quickly display the ...
6 lessons from a marketer to make your business stand out
Seth Godin is a marketing expert and serial entrepreneur who in the last decade has become a benchmark in business education. With volumes like Tribes and the Purple Cow, down to simple terms marketing lessons (gained from years of experience) for creators and marketers of all ...
What is the E-COMMERCE? Here I tell you everything you need to know
If you are under 20 years old, e-commerce has been present in your life since you began to have purchasing power. Maybe it was not so popular at first, but those enthusiasts who went to the web to find their products with the best price, in the best promotions or simply because not ...
How to change the avatar of the authors in WordPress in a simple way?
One of the most peculiar, if not strange, aspects of generating a collective blog in WordPress is that so far there is no official support to generate users or aliases without having to "pretend" to generate a new account for someone else. This is how the most common way, if we are administrators of a ...
It is the time of e-commerce and the boom in the use of debit cards in Mexico proves it
The COVID-19 pandemic, some experts say, dramatically advanced the adoption of e-commerce in Mexico. If we go to insane extremes, the Mexican custom (which requires payments in Oxxo, deposits in branch and distrust to enter data) is closer to the Japanese one (where their online services are paid in a 7-Eleven) ...
9 ways to take advantage of SEO and boost your sales
Although these days social networks seem to be the main channel to get closer to customers, the truth is that the final step will always be on your own platform on the internet. Tomorrow, Facebook or Instagram may fail, disappear or radically change, so you must think that your URL (address of ...
Great idea: Boost your 'Brand Awareness' to increase your sales
Brand awaraness or brand recognition is the next step after having developed a great product or service to sell. Let's see it, to clear up doubts and move on to the main topic, on these two edges: You offer a service either creative such as generating personalized illustrations by hand, or something manual ...
E-commerce this year; exponential growth
The world changed radically due to the arrival of this new virus, but the most significant effects have to do with people's behavior. Although the majority stayed at home, this did not prevent them from stopping consuming the products they want, on the contrary, by spending more time at home ...
The best package to start your Online Store
Many times we think about starting a business. Now with digital tools the task can be made easier. You don't even need to have a physical store, which would generate huge costs, instead you can invest in tools that, if they generate value for you easily and quickly, you only need to know what your ...