The last thing
Learn a little more about how e-commerce behaves in Mexico.
Although you know that electronic commerce is imposing throughout the world, it may be that you are not aware of how advanced it is in Mexico, with which this data or group of data will help you realize that it may be that you are being left behind in the whole thing of ...
The essential plugin for WordPress beginners
One of the best kept secrets of WordPress, the content management system (or CMS, for the initiated), is its ability to have services and functionalities that until a few years ago were premium and specialized, basically a gift from Automattic (the company developed by WordPress.com) in the form of a plugin. For example, while having a ...
Improving the positioning of your site in Google with AMP technology: Advantages and disadvantages
In about 5 years now, the open web has had a small schism courtesy of two tech giants (Facebook and Google). The idea of flash pages is to use a minimal structure and information (let's think about what an RSS reader shows us for lack of a better analogy) to quickly display the ...
6 lessons from a marketer to make your business stand out
Seth Godin is a marketing expert and serial entrepreneur who in the last decade has become a benchmark in business education. With volumes like Tribes and the Purple Cow, down to simple terms marketing lessons (gained from years of experience) for creators and marketers of all ...
What is the E-COMMERCE? Here I tell you everything you need to know
If you are under 20 years old, e-commerce has been present in your life since you began to have purchasing power. Maybe it was not so popular at first, but those enthusiasts who went to the web to find their products with the best price, in the best promotions or simply because not ...
How to change the avatar of the authors in WordPress in a simple way?
One of the most peculiar, if not strange, aspects of generating a collective blog in WordPress is that so far there is no official support to generate users or aliases without having to "pretend" to generate a new account for someone else. This is how the most common way, if we are administrators of a ...
It is the time of e-commerce and the boom in the use of debit cards in Mexico proves it
The COVID-19 pandemic, some experts say, dramatically advanced the adoption of e-commerce in Mexico. If we go to insane extremes, the Mexican custom (which requires payments in Oxxo, deposits in branch and distrust to enter data) is closer to the Japanese one (where their online services are paid in a 7-Eleven) ...
9 ways to take advantage of SEO and boost your sales
Although these days social networks seem to be the main channel to get closer to customers, the truth is that the final step will always be on your own platform on the internet. Tomorrow, Facebook or Instagram may fail, disappear or radically change, so you must think that your URL (address of ...
Great idea: Boost your 'Brand Awareness' to increase your sales
Brand awaraness or brand recognition is the next step after having developed a great product or service to sell. Let's see it, to clear up doubts and move on to the main topic, on these two edges: You offer a service either creative such as generating personalized illustrations by hand, or something manual ...
E-commerce this year; exponential growth
The world changed radically due to the arrival of this new virus, but the most significant effects have to do with people's behavior. Although the majority stayed at home, this did not prevent them from stopping consuming the products they want, on the contrary, by spending more time at home ...
The best package to start your Online Store
Many times we think about starting a business. Now with digital tools the task can be made easier. You don't even need to have a physical store, which would generate huge costs, instead you can invest in tools that, if they generate value for you easily and quickly, you only need to know what your ...
Write easier in WordPress with the Markdown schema
If you have been writing content for CMS like WordPress for a couple of years, the term Markdown will sound familiar to you, which is a writing method for the web, officially supported by Automattic and WordPress.org and which is the favorite of several professional bloggers in America. Latina, as well as pioneers in the US such as the creator of WP:…
5 Online Business Ideas You Can Start From Home
Pandemic times have forced many Mexicans to stop some side jobs that involved going out for a few hours to increase their income, but that does not mean that the battle to increase the fortnight is lost. The times of confinement can bring attractive benefits by saving money that was destined for constant social outings, gasoline and food ...
Great idea: Find the best USB microphone to record your online classes or podcasts
In Webirix we previously talked about Kearnit, the Mexican Learning Management System that is breaking the rules by offering a free version as well as really attractive options for when your offer and audience grow. An essential component of online education today is video lessons, which should be accompanied by a good ...
Knowing the KIUBERS 003: Ana Durán Pedroza
In a second edition of our series with the humans behind KIUBIX, we have Ana Durán Pedroza. She works as Project Manager in the Software Factory and responsible for the Quality area or Quality Assurance. In this interview, he told us about the importance of Quality Assurance in software production, ...
Locate, reward and take advantage of your most loyal customers to increase your sales
You have to make something clear: a customer who returns and returns is better, even with loyalty benefits like the ones you can manage from an administration system like Adminit, to one who only bought once and never returned to your business. The objective of this article is to decipher the brand loyalists or your ...
Tips to increase the sales of your business
It becomes more and more difficult to undertake something that has no competition, and even if you do, the competition will come faster than you think, that is why you should not let time pass without knowing these tips that will help you to get more sales for your business, and ...
This is why you must have a Point of Sale system in your restaurant or cafeteria.
Previously in Webirix we have talked about the power of data and precise information to potentiate your business, either with insights from data mining in social networks, with surveys and artisanal methods, and -this is the most important thing: with all the benefits of a Point of Sale (PoS) system better known as Point of Sale. In Mexico, …
5 tips to convert your customers into fans and strengthen your brand
At Webirix we have previously spoken about the opportunity that the post-contingency times of COVID-19 represent for Mexican businesses. From the possibility of starting a business with online courses with a specialized LMS tool like Kearnit (earning money!), To commercial intelligence by using a Point of Sale like Adminit and also formalizing ...
What is the best image space saving plugin for WordPress?
A confession, from hobbyist to WordPress hobbyist: One of my biggest mistakes in the more than 14 years I've been running sites on this CMS is that just this spring it started optimizing the performance of my projects with an image compressor plugin. Until 2020, the configuration of ...
The best free fonts for your web project in 2020, according to an expert
According to the website of Tobias Van Schenider, one of the most recognized UX / UI experts among the startup world (for example, he was creative director for Spotify and NASA projects), that the fonts are from little-known creators, or independent digital foundries does not mean that they are of poor quality to create ...
Big Idea: 404 Error Pages as an Opportunity to Reinforce Your Brand
It even happens to Facebook and Google. Spades to a league, takes a moment to load, and boom! you have an error screen with a code. The most common is 404, which is when the exact URL you were looking to enter simply doesn't exist. Depending on the website, you can be redirected to home or ...
Great idea: Make your buyers loyal through artisan campaigns on WhatsApp
Either due to idiosyncrasy or because the app has really connected with the Mexican public, in our country clients usually want to follow communications through WhatsApp, the instant messaging platform founded by two former executives of Yahoo! and that was eventually acquired by Facebook. A curious fact is that in the United States ...
This is how Brand Roast empowers its customers with the power of marketing: An interview with David Requis
David Requis is Deputy Director of Brand Roast (also known as BR Marketing), a consolidated agency within the digital transformation in the central region of Mexico, with partners in Madrid Spain, in Poland and Los Angeles USA where they operate as “Ideas Plus Actions ”. This is how BR defines their philosophy: we work together with our clients ...