The last thing
Interview / Juan Manuel Ávila, CEO of TOP Energy: Green Future and Social Welfare in a Best Place to Work company
On this occasion we chatted with Juan Manuel Ávila, CEO of Top Energy Mexico, who spoke to us in depth about the current challenges of the country in terms of renewable energy and the advantages of installing solar panels for entrepreneurs, since Aguascalientes has a unique position about. In addition, he shared with us the challenges that ...
This is how leadership is reinvented in times of crisis
According to a survey by consulting firm McKinsey (reported by Forbes), "more than 90 percent of executives said they expected the fallout from COVID-19 to fundamentally change the way they do business over the next five years." Less than 30% of the executives surveyed expressed feeling confident that they are prepared to face the changes ...
The pandemic accelerated the development and download of apps in Latin America
What to understand: Mobile application development is a fast-evolving present, but it has a promising future. According to a study by App Annie, which is the authority on statistics on Apps, during the first quarter of 2020 the hours of use of mobile applications increased ...
Work trends in a post-pandemic world
Something was clear: a job skill that became extremely desirable since February / March of this 2020 has been to be a proactive worker from home and without further complication to comply with or attend to remote tasks, and its counterpart: being an efficient boss with the staff scattered in their homes. Take your project ...
2020-2021 Trends for Retailers in a Post-Pandemic World
The ravages of the pandemic will not have a clean slate if the COVID-19 vaccine is massively implemented in 2021, but rather they have revealed to companies ways of working that could range from a perception of more efficiency (to cost of workers spending their own resources ...
The differences between strategic marketing and operational marketing
In large companies, the departments of marketing, public relations, advertising and even internal communication are usually differentiated, while startups usually combine these positions even in a single area, if not even in a single person. But it is worth locating, for a better performance of advertising campaigns, that until ...
The 7 best WordPress database plugins
Although nowadays WordPress empowers a 30% on the web, being a banner of the free internet and a kind of antiFacebook (they are a private company that finances free software, optionally offering payment options), we must not forget that its origins are like a CMS for blogs. That is why even though I know ...
The new normal will promote continuous training for workers, are you ready?
The importance of job recycling is growing, and this is stated by the World Economic Forum (WEF), which states that 54% of the world's workers will need to update their skills before 2022. The health and economic crises of COVID-19, generate greater interest in adapting to the labor market, both to access ...
Great idea: Skills to train work teams in the new normal
Companies such as Google and Facebook, which have some data on trends, do not consider that their campuses have the occupation of last year at least until the summer of 2021. That is, as long as there are no massive and public vaccination programs against 2019, we will have to leave the novelty of the world with meetings of ...
Find out what some entrepreneurs are innovating in the face of the new normal
A recurring theme in recent weeks at Webirix has been how much the world is changing for entrepreneurs and small businesses, as well as professionals who have to deal with several new realities at the same time (homeschooling, work from home and more) and take advantage of the time to train or earn an income ...
HOW TO GROW YOUR E-COMMERCE WITH GROWTH HACKING
The world of e-commerce is a very competitive market, with thousands of pages being opened every day, it is difficult to know if you sell more than the competition, for this reason the administrators of these pages are usually staunch researchers and they try to apply the majority of techniques. It is for this reason that we bring to ...
Know the 3 types of consumers and how to sell to them
Some theories speak of 5 or 10 categories of consumers, but the most extreme include them in 3 large schemes, according to neuroeconomics, according to their way of spending (not so much for their motivations). These basic archetypes are easily identifiable, and you can fit into one of these boxes yourself, but the good thing is ...
How to edit CSS code directly in WordPress?
A small file, packed with values in a relatively simple language (or at least more so than PHP) allows you to do wonders for customizing a free WordPress template or even unlocking the potential of a paid-licensed theme. These are the Cascade Style Sheets or Cascade Style Sheet, which is a…
How to persuade your work team, according to two business experts
In Harvard Business Review we found a super interesting read about how 60 business leaders convince their team of their ideas and even make the detractors of their ideas change their minds. Boost your project on the web with the best Mexican hosting This research took place while Ryan Yu…
The 9 productivity habits we can all adopt
In marketing and entrepreneurship blogs we usually read an entry that is repeated season after season: the so-called tips or maxims to achieve the desired productivity. These tips, which we can see even by legendary entrepreneurs on their own sites or on Medium, sometimes do not consider the hustle in which several are living. ...
The e-commerce shopping experience, what you need to know
One of the most important points when you want your potential customers to buy, or for your customers to make a purchase again, is the shopping experience. This is no stranger to online businesses, but it is one of the most neglected at the moment ...
How can you improve the trust of your online store?
Competition is everywhere, and it is not for nothing that we find it in digital markets. From trying to offer faster shipments, or a better quality of the product, sellers are always thinking about how to stand out from other companies, but an aspect that is usually left at the end and has great relevance ...
Do you know 'The four agreements'? Take advantage of this philosophy to be more productive
In a listening to the 'Cracks' podcast on creativity and marketing, Mexican publicist Pico Covarrubias mentioned to the host (Oso Trava) about how the philosophy of 'The Four Agreements' and how it has served him in managing the staff of his agency of marketing. 'The Four Agreements' come from the homonymous book of the Mexican writer ...
5 reasons to start teaching your own online course (even if you don't feel as ready)
Pandemic times in Mexico have accelerated, apart from the rise of electronic commerce and the use of payment methods beyond cash, a massive adoption of online education. If we are flexible and somewhat broad, we can even consider that a good part of YouTube has a didactic or educational element. Let's go to …
5 points to keep in mind when choosing a WordPress theme
Every year, new trends in web design and usability emerge that are introduced to the mainstream and are later copied (usually by studios or firms in South Asia) to be sold as WordPress templates. Precisely, in the spirit of pursuing the new in design, it is difficult to choose a suitable theme for the most popular CMS of the ...
Great Idea: A Productivity Expert's Theory to Stop Being on Autopilot
Paul Rulkens is a productivity expert whose theories are applied by companies such as the oil company Exxon and the consulting firm McKinsey. From an engineering background, Rulkens has established himself as a respected author of business books and rose to mainstream fame thanks to a TEDx talk about why most ...
Knowing the KIUBERS 004: Gerardo Ojeda
Gerardo Ojeda is a developer at KIUBIX, currently working on the Kearnit project, a learning and education platform on the cloud, fully developed in KIUBIX. In the following interview, part of our series the humans behind KIUBIX, we spoke with him to learn more about the project and also about his way of ...
Here's How Cyberwag Boosts Cybersecurity: An Interview With Genaro Delgado
Genaro Delgado Montalvo is a co-founder of Cyberwag and Maker Center, in addition to being a specialist in cybersecurity, technology business development, and passionate about sharing his knowledge through mentoring and collaborations with high-impact companies. He is currently a resident of the Aguascalientes Information Technology Cluster: InnovaTIA, period 2019-2021, and ...
Having your own online store is easier than you think
Previously at Webirix we have explored the opportunities that arise around the current problem with COVID-19. From being more efficient in managing your business to find out about new trends among your consumers, to ideas to promote yourself now that an important sector has adopted the habit of consuming online. Is he …