The page is the face of the company. The page is equivalent to the facade and the interior of a company building. It is also equivalent to the face of each of its employees, mainly the seller, who in a physical company (of bricks and cement) faces the customer and sells the product with his personality and technique.
Many companies did not realize this truth and tried to sell using a page with a deplorable design, all because they did not want to spend on a good designer who not only knew how to master design tools, but was also highly creative.
Una página web es un anuncio publicitario y, como tal, debe captar de inmediato la atención y el interés de quien la ve. Una página mal diseñada repele al observador, cancelando de inmediato la posibilidad de generar una interacción, como puede ser la observación de un “banner” o, simplemente, el paseo por el menú de opciones.
Una página mal diseñada es como una tienda en un “Supermercado” que, cuando un consumidor pasa frente a ella, ni siquiera lo atrae para ver su aparador o vidriera.
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