Linking with the client has to be our first mission
Today the main problem that companies in our country face is get new clients, especially if we compare it with the figures of just four years ago. This is why most companies are forced to save and keep their customers much more.
Therefore you have to have a direct deal and be very attentive to all customer needs. Thus, we find several methods linked to solutions, which are not especially expensive or difficult to achieve.
When it comes to adding customers closer to us, we can help ourselves with several free tools, such as small gestures and various options that we can introduce progressively. As we already know the Customer experience It is cataloged in three states:
- Bad
- Normal
- Very good
The first process that we must do is to establish a relationship with the client in question, since it is advisable to bet on a emotional marketing strategy, in which we have to try to get the client to be part of the process of making the product or service that I wanted. A good option for this process is usually through email-marketing.
This is not the only option we find, since there is also another type of strategy, which is based on dialogue with customers, through the corporate website itself, or through microblogging or the social media, as it would be Twitter.
In the latter, you do not need the help of any community manager in the company, since, only with be close to requests and waiting for the number of visits and comments from users is more than enough.
As a curious fact, we want to tell you that there are currently many companies that are letting the client participate in the innovation process of all products. Either through contests in which customers propose new products and in the end the product that has obtained the greatest popularity is the one that is marketed.
In order to carry out this type of contests we can help ourselves with various tools, such as Tweetnex.com , which provides us with endless options to be able to do them in the easiest way possible. In the same way Google Calendars it also allows us to carry out a route of events in the most practical and simple way.
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