Before the arrival of the Marketing campaings Globally, before television commercials and social media advertising, before all of this, advertising and branding were practically reduced to a single element: the Logo.
With the passage of time and the evolution of companies, markets and consumers, most have radically changed their original logos, although some have managed to keep them almost intact for decades and even hundreds of years.
Let's do a review of the 10 oldest corporate logos in the world and its evolution over the years:
1.-Stella Artois
he origins of this beer brand date back to 1366 when the Den Hoorn brewery was established in Belgium. Local company Sebastian Artois took over the factory in 1708 and changed the name to Stella Artois. Despite the changes that the company has undergone over the years, the horn that appeared in the original logo has remained intact over time. The company currently distributes beer in 80 countries with annual revenues of about $ 43.2 billion.
2.-Twinings Tea
Company founded in 1706 that used its logo for the first time in 1887. According to the company, they have used the same logo for more than 227 years without changing one iota. But the most surprising thing is that the company has not changed its physical location since 1706. After 10 generations of family ownership it is now a globally recognized company that distributes tea in more than 100 countries with annual revenues of $ 22.6 billion.
3.-Bass Ale
The company has used the red triangle in its logo since 1876, becoming the first trademark registered by the British government. The brewing company and its logo have achieved world fame as pointed out by the historical anecdote that the Titanic transported 12,000 bottles of this brand of beer.
4.-Shell Oil
In 1891, Marcus Samuel and his company began transporting kerosene from London to India. On their travels they also transported seashells for sale in European markets. The shell sales business brought in so much money to the company that in 1904 these shells became the official logo of the company.
5.-Levi's Strauss
The company first used its two-horse logo in 1886 and became so popular that customers would ask about "those two-horse pants."
6.-Sherwin Williams
The logo was created in 1895 by George Ford and was first used in 1905 and although some company officials were reluctant at first, General Manager Walter Cottingham saw the illustration as a symbol of the company's rapid growth.
7.-Heinz
The logo was first used in 1869 when Henry Heinz and L. Clarence Noble bottled radish from their garden to sell. The company did not overcome the financial crisis of 1873 and returned to the market in 1876 introducing the popular tomato sauce.
8.-Prudential
Prudential introduced its logo with the Rock of Gibraltar in 1896. Shortly afterwards the symbol appeared in a weekly newspaper with the words, "Prudential has the strength of Gibraltar." From that moment it became a symbol of the life insurance company to demonstrate its strength in the market.
9.-Peugeot
Although it has undergone some modifications over the years, the lion has been the key element of this company since its design in 1847 by the popular engraver Justin Blazer.
10.-Johnson & Johnson
The company was founded in 1886 and the logo appeared in 1887. The logo remains one of the most recognizable images in the world. Johnson & Johnson is now a publicly traded company manufacturing a wide range of consumer and medical products.
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