One of the most important points when you want your potential customers to buy, or for your customers to make a purchase again, is the shopping experience. This is no stranger to online businesses, but it is one of the most neglected when setting up your e-commerce.
To begin with, the shopping experience is nothing more than the set of all the sensations, experiences or difficulties that a customer has with the brand throughout the entire sales process, from when the customer's attention is captured, until it takes your product, there are even companies that take it even further.
Focusing this concept on e-commerce, it is about the entire digital experience, about each image that the client sees, the information that is provided, if the needs that the client has are resolved, and the entire channel that leads to that client. to finalize your purchase until the moment you get your product and that it values it.
In order to better start developing your web store with a focus on customer experience, the first thing to do is implement measures or indicators that help you know how satisfied the customer feels in whatever scenario they are in. .
These indicators can start from the first contact with the customer, analyzing where you get more traffic from potential buyers, then tools are incorporated to determine how your store works best, such as heat markers, these tell you where they go more time people and on which buttons they click the most. This will help you define which parts are not as effective as others, check what works the most and exploit it, and analyze where there are faults to repair them
These tools will also help you determine where there are customer loss spots. It is common in online stores for potential customers to leave the purchase process at a certain point. Knowing in which part of the customer's journey this happened, you can optimize these loss points so that customers can continue without problems with their purchase.
If you remember, also talk about the information offered by the page, this is also very important for the customer, if it is wrong the customer will not buy, it will generate distrust and that possible sale will be lost. The best thing in these cases is to offer the customer as much as possible before their purchase, this will make them feel safe and make their purchase with confidence.
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Bibliography
KIUBIX. (sf). KIUBIX. Obtained from Products, solutions and tools developed for the success of your business: https://kiubix.mx/
ROIS, S. (March 30, 2020). Marketing4ecommerce. Obtained from Customer experience in eCommerce: keys to understanding what it is and how you can improve it: https://marketing4ecommerce.mx/la-experiencia-de-cliente-en-ecommerce-claves-para-entender-que-es-y- how-can-be-improved /
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