Although the reviews on Facebook or Google are super important for the reputation of your brand, you should not miss out on transferring some favorable opinions to your own website (that you must have a quality hosting service), to improve the perception of your brand among consumers pickies or undecided.
Here, we share some advantages:
- Increase your brand authority:
If your customers speak well of your products, it means that as a brand you are doing a good job. You worry that their experience is the best and, in addition, what they receive corresponds to what they have seen on your website and is useful to solve the problem they had. This places you in the marketplace as a reputable brand.
- Build confidence in your products:
When a potential customer is undecided and is not sure whether or not to buy your product, reading the opinion of a third person helps them to trust them more and what they can get if they buy it. In this sense, a testimonial that includes benefits and results with real data will be more useful.
- Generate social influence:
People are social beings by nature. Normally, we tend to follow the actions that others take. In this way, if we see through the testimonials that others have already consumed the product or service that we want, we will feel motivated to make the purchase and to be part of that group of people who have already improved a certain aspect of their lives.
- Increase sales:
The final consequence of this list of benefits is, obviously, increased sales. And it is that the greater authority, trust and credibility, the higher the sale rates. However, for this to occur, it is recommended that there be a minimum of 10 testimonials.
- Reinforce the credibility of your product with real statements:
When it is the owner or the workers of a company who speak about the virtues of their products, it is possible to think that they do it so that the public buy (or even because they are not objective). However, when people who gain nothing from it do it, the perception changes. That's when the credibility of the brand is reinforced.
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