Brand awaraness or brand recognition is the next step after having developed a great product or service to sell. Let's see it, to clear up doubts and move on to the main topic, in these two edges:
You offer a service either creative such as generating personalized illustrations by hand, or something manual and practical such as cleaning rooms at home. Both are things that anyone could offer but what will make you stand out is your brand, how you wrap your services in an integral way: design, service, communication and even how to charge.
Offer a product. It may be, if we take into account the previous example, that you sell stationery (cardboard, markers, brushes, sheets, specialized materials) or furniture. Again, these are things that anyone can sell, but the values and attributes of your brand will make you stand out.
This is where Brand Awareness enters, defined as follows according to ISDI:
Brand Awareness is a marketing concept widely used in high-level companies as a form of commercial recognition that psychologically affects a user at a subliminal level. It is about positioning the brand in the mind of the user to achieve the sale of services or products. The key to creating strong brand awareness is repeated exposure to your target audience.
For example, Coca Cola, Nike, and McDonalds are gigantic, world-renowned brands. Yet they continue to spend millions of dollars on advertisements, advertising, event sponsorship, and promotions because they recognize the importance of maintaining their brand identities in the marketplace and the intangible benefits that a strong brand brings.
Among the general recommendations are the following:
HAVE ADVERTISING FROM MOUTH TO MOUTH
A fundamental aspect to achieve is to have a high quality product that fulfills the sales promise, in order to create fans from your consumers. You can read more about it in this article that we prepared on the subject
CONTENT MARKETING
It is important to have a space within your website to talk about your products. If you are not the best ambassador for your brand, then who?
For this it is necessary that your platform on the web be reliable and with a good cloud hosting service, such as the one offered by KIUBIX for Mexican entrepreneurs and SMEs.
A RELIABLE AND PROFESSIONAL WEBSITE
It is your face on the internet, and although social networks are a primary showcase, a real consumer will want to know more about your brand through the most obvious official channel: your website.
Whether you want to manage and create it yourself, or quote a development project, it is important to have your own domain and a space on the web that reflects the values of your brand.
At KIUBIX they can help you achieve your full potential.
DESIGN
One package can make a difference. A very cheap thank you card. A confirmation email that is not in Roboto, Arial or Times New Roman.
Design is power and it is another great ambassador for your brand.
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