Either due to idiosyncrasy or because the app has really connected with the Mexican public, in our country clients usually want to follow communications through WhatsApp, the instant messaging platform founded by two former executives of Yahoo! and that was eventually acquired by Facebook.
A curious fact is that in the United States the king of messengers is iMessage (or Posts, Apple), creating a curious division between "blue bubbles" -Apple users- and green bubbles -all the others-. Although its update is annual and its innovations are null, the default iPhone app is the standard and leaves WhatsApp on the canvas, which although it has its limitations, but under that country things are different and practically the way of communicate today in Mexico at the business level.
7 simple ideas to boost your online sales after the COVID-19 pandemic
It sure happened to you: You concrete an online sale And the customer wants to follow up not by email or the website, but by (you guessed it) exchanging phone numbers via WhatsApp.
Over time, this Facebook split produced a half-baked solution that at least gives business managers some peace: commercial accounts that allow you to have several users through a different app, WhatsApp business.
So, since you offer (bad idea) your personal number, have a dedicated cell phone or have configured the version business, there is nothing left but to accept that many clients they want to carry the sale or contact beyond Facebook Messenger or your website's chatbot.
Here are some basic tips to empower all those customer cell numbers that you have stored on your phone:
- First of all, you should have a privacy notice on your own website. Don't have your place on the net? Come closer to KIUBIX y descubre opciones para todos los presupuestos 😉
- You should send or link this privacy notice when you start communication with your client, who has previously offered you their phone number.
- After the usual sales cycle, you can retain this customer with the ethical sending of messages on a regular basis, as if it were email marketing.
- If you combine this record with a database that records the birthday or anniversary of purchases, a matter in which it could help you management software as Adminit, you can generate personalized promotions.
- Even, in Adminit You can make discount coupons or promotions so that you can send them by hand in a massive way through lists in WhatsApp with messages, taking advantage of special dates such as Christmas, graduation season, back to school, February 14, summer or spring break.
- The point of these discounts is to promote direct communication with your client and achieve that go back to your online store.
Consider that you can create groups where you only participate together with your team as an administrator, with the other members without the ability to send messages for greater order, or use the broadcast lists function.
All this, thought as a strategy to boutiques and counter stores that have personalized contact with their audience. Remember that at KIUBIX can help you if you like to scale your strategy by sending newsletter o sistemas más sofisticados de atención 😉
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