Check out this article. YOUR SALES ARE GOING TO GROUND!
Written by: Jesús Aparicio
When working as Community Manager or in the area of Social media, it is important to realize that there is life and opportunities beyond the Facebook (Believe it or not). In this article we show you 3 tips to implement in your digital marketing strategy and boost your sales on the Internet.
1. Know the purchase intention of your customers.
Knowing if our client has the possibility to buy or if he has already made the decision is one of the key factors when determining our digital strategy. A Google Search campaign It is useful when our intention is to attract customers who already have the purchase intention in mind.
However, a strategy based on Social media it is mainly focused on capturing the attention of people who, although they may not have a clear purchase intention, are open to the possibility of buying.
If the purchase intention is clear, the customer will look for the product directly. The most convenient thing will be to focus your digital marketing efforts on Google Search or SEO positioning.
If we sell a product and our client does not have a predetermined purchase intention but is willing to do so, Social Media is the best option.
2. Know the age and consumption habits of your customers.
Each consumer is different and each has their preferred networks. Know if our ideal client uses Instagram, Facebook, Snapchat, Spotify, is key to identifying our digital marketing strategy. Likewise, knowing how you interact with each of these networks will increase the probability of sales. If, for example, we envision a group of American teenagers and our intention is to offer them a fresh and innovative clothing line, we would not find it in LinkedIn certain? A campaign of Snapchat ADS.
Knowing who our audience is and what their Internet consumption habits are is key to defining an impactful digital marketing strategy.
3. Be clear about what action you want your ideal client to take.
Another key factor is identifying the CTA (call to action) wanted. If our interest is to interact with people, direct them to a website, fill out a form or take them to our online store, the strategy must be polished according to what our ideal client is expected to do.
If we have a practice and offer counseling, our CTA should encourage our prospects to fill out a contact form and then schedule an appointment with him. What would be the wisest thing to do then? Perhaps a campaign of formulars for facebook or one Landing Page.
Define which will be ours Call to action it is key to consolidating a sale.
As we can see, there are many factors that influence when taking into account a marketing strategy in digital media and much more complex than placing a simple publication on the Face ...
In KIUBIX Media We are concerned about the monetary investment of our clients and we always ensure that our digital marketing strategies are consistent with the real sales needs of our consultants.
Do not miss more about our content and remember, if you have any questions regarding your digital marketing strategy, you can always ask us for a totally free diagnosis. Contact us! www.kiubix.com
Good article!! The information is very useful.