Having the most advanced technological system in the world is no guarantee of success. Above all, the system must be designed in accordance with the needs of the company and the market it intends to serve. If the system designers don't fully understand those needs, they run the risk of creating a white elephant.
This mistake was made by the EsMas.com site of the Televisa group, which had to submit its technological system to a process of reconversion and retrofitting, because the supplier of the system, an American company, designed it thinking about the US market and not about the Latin American reality.
According to press reports, the conversion was carried out internally to ensure that it was based on the realities of the Latin American market.
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