COMO CRECER TU E-COMMERCE CON GROWTH HACKING

The world of e-commerce is a very competitive market, with thousands of pages being opened every day, it is difficult to know if you sell more than the competition, for this reason the administrators of these pages are usually staunch researchers and they try to apply the majority of techniques. That is why we bring you the best Growth Hacking tips so that you can apply them in your business.

First of all, you should know what we mean by Growth Hacking. The term is made up of two words that when translated into Spanish say "growth" and "hack", this last word does not try to allude to bad practices, on the contrary, it seeks to expand the ability to use hacks or tricks to generate solutions for problems.

An important point before talking about the techniques of Growth Hacking, is that it is essential to first have some type of indicator, or dashboard that shows us directly if the company is growing, this in order to be able to measure if the measures taken out are getting results.

One of the most effective and undervalued tools is that of the guest blogger, this is due to the belief that users do not frequently read, but this idea is totally wrong, it is more likely that someone enters your online business out of curiosity than An article like this generates you, that by the store itself, so having an active blog, with topics that are in trend and attract customers in a powerful tool to generate sales in a simple way.

If, on the other hand, your indicators show that you are one of those businesses that sell once and it is difficult to generate one from that same customer again, this Growth Hack is for you. This tool is usually available for free in almost all online store engines such as woocommerce and shopify, all you have to do is find it and configure it. These are email automation tools, mainly buyback emails, once the purchase is completed, and the product has been received.

The last hack that we will talk about in this article is another of the undervalued ones, but that can often make the customer buy again, or that you can attract users who were once potential customers. It is a Re-launch, or, in Spanish, relaunch. It seems easy but it has its trick: first, you have to define if the product is a candidate to be relaunched. First, it has to be a product or variant of a product with great success, that customers bought a lot, or that they buy in a way measured by a small detail, that is where the new variant comes in so that potential customers come to make the purchase.

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