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In marketing and entrepreneurship blogs we usually read an entry that is repeated season after season: the so-called tips or maxims to achieve the desired productivity. These tips, which we can see even by legendary entrepreneurs on their own sites or on Medium, sometimes do not consider the hustle in which several are living. ...

Seth Godin is a marketing expert and serial entrepreneur who in the last decade has become a benchmark in business education. With volumes like Tribes and the Purple Cow, down to simple terms marketing lessons (gained from years of experience) for creators and marketers of all ...

The COVID-19 pandemic, some experts say, dramatically advanced the adoption of e-commerce in Mexico. If we go to insane extremes, the Mexican custom (which requires payments in Oxxo, deposits in branch and distrust to enter data) is closer to the Japanese one (where their online services are paid in a 7-Eleven) ...

Brand awaraness or brand recognition is the next step after having developed a great product or service to sell. Let's see it, to clear up doubts and move on to the main topic, on these two edges: You offer a service either creative such as generating personalized illustrations by hand, or something manual ...

At Webirix we have previously spoken about the opportunity that the post-contingency times of COVID-19 represent for Mexican businesses. From the possibility of starting a business with online courses with a specialized LMS tool like Kearnit (earning money!), To commercial intelligence by using a Point of Sale like Adminit and also formalizing ...

David Requis is Deputy Director of Brand Roast (also known as BR Marketing), a consolidated agency within the digital transformation in the central region of Mexico, with partners in Madrid Spain, in Poland and Los Angeles USA where they operate as “Ideas Plus Actions ”. This is how BR defines their philosophy: we work together with our clients ...