Google Analytics
Google continues to dominate search advertising
The Mountain View giant accounts for more than half of the revenue generated by search engine advertising. According to the data of a study carried out by the firm eMarketer, the income obtained by Google in the ads of its search engine (38,400 million dollars in 2014) is equivalent to 54.7 per ...
Tutorial Google Analytics, AdWords advertising (10 of 20)
The user who carries out campaigns in Google AdWords studies the CTR, impressions, costs, clicks ... but if we want to improve the optimization of advertising, Google Analytics is our tool. Let's start from the basics, Google AdWords is a method based on a cost per click (CPC) system, it consists in that the advertiser pays when ...
Google Analytics tutorial, visitor flow (9 of 20)
Knowing the public that visits our website is important to know where to direct advertising, but it is equally important to know the route that the user takes to find or not the desired product or service. For this reason, let us know 5 utilities that the Analytics flow section has: 1. Most popular pages: the page ...
Google Analytics Tutorial, Public Reports (8 of 20)
The company's website has to meet the needs of the visitor, if the user perceives that their wishes are not being fulfilled, they will be unfaithful and will finally buy from the competition. That is why, in addition to betting on a suitable web design and excellent web positioning, the company must play with other aspects such as knowing ...
Tutorial Google Analytics, which are the panels or dashboard (7 of 20)
Every day we want to know in general features and in the same report, how many people have visited the website, the keywords they have used to find us, since which device has visited us ... metrics that we use to interpret results that help to improve the SEO positioning, perfect web design, site optimization ... ...
Google Analytics Tutorial, Intelligence Events (6 of 20)
Analyzing the results of web traffic every day is essential to optimize the web page, create new strategies, changes in web design, improve seo positioning ..., but who can spend time studying deep data? Like that program of yesteryear, time is money, every day people have less time, and we must ...