Entrepreneurs
2020-2021 Trends for Retailers in a Post-Pandemic World
The ravages of the pandemic will not have a clean slate if the COVID-19 vaccine is massively implemented in 2021, but rather they have revealed to companies ways of working that could range from a perception of more efficiency (to cost of workers spending their own resources ...
The differences between strategic marketing and operational marketing
In large companies, the departments of marketing, public relations, advertising and even internal communication are usually differentiated, while startups usually combine these positions even in a single area, if not even in a single person. But it is worth locating, for a better performance of advertising campaigns, that until ...
Find out what some entrepreneurs are innovating in the face of the new normal
A recurring theme in recent weeks at Webirix has been how much the world is changing for entrepreneurs and small businesses, as well as professionals who have to deal with several new realities at the same time (homeschooling, work from home and more) and take advantage of the time to train or earn an income ...
Know the 3 types of consumers and how to sell to them
Some theories speak of 5 or 10 categories of consumers, but the most extreme include them in 3 large schemes, according to neuroeconomics, according to their way of spending (not so much for their motivations). These basic archetypes are easily identifiable, and you can fit into one of these boxes yourself, but the good thing is ...
How to persuade your work team, according to two business experts
In Harvard Business Review we found a super interesting read about how 60 business leaders convince their team of their ideas and even make the detractors of their ideas change their minds. Boost your project on the web with the best Mexican hosting This research took place while Ryan Yu…
Here's How Cyberwag Boosts Cybersecurity: An Interview With Genaro Delgado
Genaro Delgado Montalvo is a co-founder of Cyberwag and Maker Center, in addition to being a specialist in cybersecurity, technology business development, and passionate about sharing his knowledge through mentoring and collaborations with high-impact companies. He is currently a resident of the Aguascalientes Information Technology Cluster: InnovaTIA, period 2019-2021, and ...