Entrepreneurs
Get your prices right
You are worth more “The market is not homogeneous and companies sometimes lose money by not discriminating prices: the same product, sold with different attributes, can be positioned in another segment and at a different price. You can also carry out a multiple pricing strategy through different channels and through different ...
Skills To Manage Your Business Better
Where I said I say ... The key points to renegotiate a contract successfully. - Tips for networking. A manual for effective event networking. - Improve as an entrepreneur. Taking advantage of the fact that we speak with dozens of entrepreneurs every day, we have selected different strategies that several entrepreneurs have implemented. - 50 tips from entrepreneurs for entrepreneurs. Those recommendations ...
Survive in your company
Is it really your fight? It seems like a no-brainer, but we often get caught up in the struggles of others. Diego Vicente, Professor of Leadership at IE Business School, proposes that we ask ourselves a question: is what you are pursuing what really interests you or is it envy that moves you? “We often confuse our objective…
Contact in the first phase
Information is power One of the most common defects in the design of a customer acquisition strategy is the absence of a specific study of each potential buyer. Improvisation and over-reliance on the dialectical resources of so-called “target salesmen” often yield little benefit. - Previous investigation. "The key to ...
How to break the ice with people you don't know
THE PRESENTATIONS Introduce yourself with a smile, a few words and make sure you look them in the eye. Remember their names and use them when addressing them. Be the host with other people: introducing them and saying where they work, what they do… you will become the leader of the meeting. Introduce yourself by name, without forgetting to say ...
Like your customers
Authenticity There is nothing more appealing than being yourself. “In the end it is a confidence game. It is about going with the truth ahead and accepting mistakes. We like those who are face to face. They don't have to be the most personable or outgoing. In fact we usually say that we fall ...