Entrepreneurs
5 entrepreneurs who love risk
"He who does not risk does not win" is often the philosophy of successful entrepreneurs. Calculated risks require courage and intelligence, but also the ability to accept the uncertainty that comes with it. Risks do not always work well, nor do they generally work as you first imagined; therefore, you must be able to ...
10 lessons from comics for your business
Superheroes occupy the screens and the billboards in the streets. The spotlight in the world of cinematography is on prequels, sequels, spin offs, and character crossovers from DC Comics, Marvel, and other publishers. This week, the euphoria for the comics will grow even more, as Comic-Con 2014 takes place in San…
How are Einstein and an entrepreneur alike?
Albert Einstein has become the benchmark for measuring the intellect, although few know what this great scientist actually did. Throughout his life, the creator of E = mc2 (which many do not know what it means) indicated what he found on the road to success through his words ...
4 lessons to win with humor
Last fall, Carl Sciortino, candidate for the United States Congress for the state of Massachusetts, uploaded a frank and funny video on YouTube titled Father's Son. Blurring the line between traditional political advertising and content marketing, it tells a cute and funny story in little more than a ...
4 tips to earn customer trust
No one is going to buy from you if they don't trust you. That can be a challenge for entrepreneurs, as they must build a relationship from scratch, unless you are an IBM or Mercedes Benz salesperson leaning on their firm's reputation. Confidence improves over time. If you have ...
3 words that customers love to hear
Behavioral research has revealed that there are some "magic words" that customers like to hear that are nothing out of this world, but are perhaps unusual despite their effectiveness. Today you will have access to some research and experiments, carried out in the United States, which reveal which ones ...