Marketing
5 brands that will die before 2016 arrives
The agency reports that, at a time when mergers and purchases from one company to another are the order of the day, some brands will disappear because they are simply no longer profitable. 1. BlackBerry 24/7 Wall St does not believe that BlackBerry will survive in a world where the iPhone reigns. The company, which once had ...
The 10 oldest company logos in the world
Before the advent of global marketing campaigns, before television commercials and social media advertising, before all of this, advertising and branding were practically reduced to a single element: the logo. With the passage of time and the evolution of companies, markets and consumers ...
3 keys to Neuromarketing to win over the consumer
What motivates a person to buy? What goes on in your mind during the purchase decision process? The eternal question to which every marketing professional seeks an answer and where Neuromarketing can reveal the most important keys and conclusions. We have always thought that the purchase should follow some logical patterns: ...
NeuroMarketing
What is NeuroMarketing? Neuromarketing studies the brain processes of people and their changes during decision-making in order to be able to predict consumer behavior. It is part of the neurosciences. Neuromarketing identifies the areas of the brain that are involved in the process of buying a product or ...
The entrepreneur's shopping basket
More and more companies have discovered the vein of the self-employed, the SME and the entrepreneur as a customer. Not surprisingly, it represents almost 95% of the Spanish business fabric. It is a public with common features, similar needs and problems that require a solution. It is not yet a general trend, but there are those who ...
Marketing in your company
- Get your prices right. Do you know how a price increase or decrease can affect your income? - How to raise prices. Strategies to avoid customer rejection. - My price is not negotiated Strong arguments to defend the price of your product or service. - How to do an intelligent sales management. If you analyze your portfolio well ...