Marketing
Differentiate yourself and increase your sales
Most entrepreneurs make the mistake of starting a business without first doing a market analysis, spying (mystery shoppers) of the competition and an accurate positioning in front of their potential customers. However, if you follow these steps, the launch and especially the operation of your business will have greater opportunities to ...
10 questions to name your brand
Here are 10 questions to ask yourself to analyze the names you have in mind. Remember that the decision you make can make the difference in the success of your company in the market. What do I want the name to achieve for my company? A name can help separate you from the competition and reinforce ...
4 lessons to win with humor
Last fall, Carl Sciortino, candidate for the United States Congress for the state of Massachusetts, uploaded a frank and funny video on YouTube titled Father's Son. Blurring the line between traditional political advertising and content marketing, it tells a cute and funny story in little more than a ...
7 new consumer trends
The market supply responds to the needs and demands of consumers, this means that it is constantly evolving. Once you know them and understand how they are transforming, it will be possible for you to develop a competitive proposal to captivate your customers. Although there is no foolproof recipe for success, each year ...
Marketing 5 tricks on social networks to grow your brand
Social media offers various benefits to business owners. The evolution of different social platforms such as Twitter, Facebook and LinkedIn means that you need to be updated on both the general and specific aspects of each channel to meet your social media goals. Here we share five tricks on social networks that will help you ...
5 tips to create a memorable logo
There are few logos that are everywhere like McDonald's or Coca Cola. How can you turn a simple logo into something that will be a permanent part of the cultural lexicon? Make the logo consistent with your brand and make sure it aligns with the message and values that you want to impart to your ...