Marketing
Launch yourself into foreign trade
1. How is my company ready to export or import? We are going to answer you in Galician. Does your company have a bilingual receptionist? Can your production chain respond to high demand peaks? Do you have a sales team capable of facing the new challenge (trips, irregular schedules ...? Do you have the financial capacity to take the leap ...
The best markets to export.
UNITED STATES It is one of the few consolidated markets that remains at the top of those chosen by any company. Of course we are talking about a market of 310 million inhabitants with a per capita income of $ 47,200 and brutal consumption habits (private consumption generates 70% of Gross Domestic Product). What's more, …
How to become a partner of large companies
Professional meetings. “We became suppliers to Repsol and Abengoa because our software had already appeared in the technical services of the project departments of large companies. We have always done a very large promotional work through professional associations, with on-site presentations and in all the provinces. We do a lot of melee ...
How to sell the unique
Uniqueness as essence And, precisely, the main barrier that these types of companies must overcome is uniqueness, which makes them, in most cases, truly unknown to the market. “In the case of rare products and / or services –of which the market does not really know their profits–, we must be able to awaken the client…
Do I really need a market study?
Investigate with foundation If we talk about market research, it means that we refer to following a methodology that allows obtaining valid results to make decisions. It is useless asking a group of friends and acquaintances for their opinion. Nor is it enough to look at Google to make a small approximation of what the competition does. Talk later …
What drives you to undertake?
We propose 20 questions for you to discover if you are an entrepreneur: 1. Do you consider yourself an optimistic person? To begin with, an entrepreneur always sees the glass as half full. “If he has a project, the entrepreneur is willing to risk the little or a lot of money that he has and even his family environment. They are people who are committed to ...