Marketing
Sales strategies
There is no other like it that overshadows it. This type of company, due to its innovative business concept, stands out above the rest thanks to its hyper-differentiation: “Companies such as Cirque du Soleil, Starbucks or Ikea, among others, have managed to create their own category within the market. They have created their particular 'blue ocean', free of competitors ”,…
How to reach the consumer
Design your own campaign What can you learn from the greats? “When we talk about content, we are not talking about content as it is. We work in the world of ideas and they must be ideas that have to do with or are closely related to the brand and its objectives ”, explains Marta Palencia. “Stay tuned for trends, which…
Customer intelligence
Create a methodology To achieve this you must “create a methodology that allows you to make better decisions. And that has several applications. The first is used to segment, know and be able to choose the priority potential market. The second leg is the creation of the value proposition, creating a product or service based on the needs of ...
My price is not negotiated
ARGUMENT: HOW DOES MY PRODUCT HELP YOU? “The conversation with your client has to be related to value. The price makes sense to the client as long as it is related to the value that he perceives from our offer. Given the very common objection of the client who says this is very expensive or ...
6 Strategies To Increase In Price
1.Rename your product or your service and present it as if it were new If you have been improving your product and offer an added value that your customers appreciate, it is time to change the name, raise the price and launch it as if it were new. It is not about misleading customers. Rest assured that a ...
Get your prices right
You are worth more “The market is not homogeneous and companies sometimes lose money by not discriminating prices: the same product, sold with different attributes, can be positioned in another segment and at a different price. You can also carry out a multiple pricing strategy through different channels and through different ...