Marketing
The new shine of luxury
Creativity and innovation Luxury is linked to creativity, to detail, to a special contribution beyond the conventional. The product must make an impact and, to stay in this line, innovate. That explains that the big brands do not care so much if their article follows a market demand as that it contributes continuously ...
Manage effectively
Total chaos! If you have trouble manually processing information for a few clients, imagine what might happen as your client base grows. Total chaos. “Memory is limited and it tends to fail. And the more time passes, the more difficult it is for you to remember when and how the different ones were ...
Defend your name
ARGUMENT WELL “It is important to distinguish what your positioning is. Do you have a cheap product or a quality and expensive one? If what is criticized is the price, boost the other values. Emphasize that this is a quality product that works well. When a consumer says that a product is expensive, in reality ...
How to Sell on Facebook
Integrate your offer on Facebook. You create a product catalog on your company page, where they can place the entire order and close the purchase process. The product offer does not have to be the same as the one you have in your store. Moreover, the ideal is that it is not (we already said it to ...
How to design your logo
As in the world of fashion, there are no hard and fast rules. There are fads, alternative currents and specific designs that offer interesting solutions for very specific groups. However, the most widespread trends in the design of corporate identity bet on: Simplicity. “Sometimes very simple logos that seem not to attract attention, they get a…
Contact in the first phase
Information is power One of the most common defects in the design of a customer acquisition strategy is the absence of a specific study of each potential buyer. Improvisation and over-reliance on the dialectical resources of so-called “target salesmen” often yield little benefit. - Previous investigation. "The key to ...