Strategies
To be small and appear to be big!
Show strength. The general trend last year was to reduce resources. According to the Radiography of the Spanish SME 2011 prepared by Sage, "more than 60% of SMEs consider that in 2011 their situation will continue or worsen", so most will not invest in innovation (59%), new personnel (83.3% ), or real estate ...
Launch yourself into foreign trade
1. How is my company ready to export or import? We are going to answer you in Galician. Does your company have a bilingual receptionist? Can your production chain respond to high demand peaks? Do you have a sales team capable of facing the new challenge (trips, irregular schedules ...? Do you have the financial capacity to take the leap ...
The best markets to export.
UNITED STATES It is one of the few consolidated markets that remains at the top of those chosen by any company. Of course we are talking about a market of 310 million inhabitants with a per capita income of $ 47,200 and brutal consumption habits (private consumption generates 70% of Gross Domestic Product). What's more, …
How to become a partner of large companies
Professional meetings. “We became suppliers to Repsol and Abengoa because our software had already appeared in the technical services of the project departments of large companies. We have always done a very large promotional work through professional associations, with on-site presentations and in all the provinces. We do a lot of melee ...
Your office ... at home
Tax relief Unless you dream of a solid mahogany Chippendale desk, in small furniture stores, outlets and specialty chains you will find very reasonable quality products at very competitive prices and with designs for all tastes. Also, if you dedicate part of your home as a professional office and ...
Attract customers
Action plan Once the previous actions have been developed, we draw up our action plan: Make a sales map. Identify who is the buyer, the decision maker and the stopper of your product. “There are no unique sales through a single interlocutor, defends Nomparte. If you focus a lot on who buys but you forget ...