Strategies
Tips for responding to the customer
1. Resistance to abiding by the preferences of your customers You have an idea of what you want to sell, but is it the same as your customers? “At first I was trying to influence my personal taste. Time has shown me that even if the client wants something that I don't like, I must respect it and ...
How to raise the price of a product
SEARCH CHANNELS TO OBTAIN FEEDBACK Before increasing the price of a product or service you need to be close to the customer to know their needs and to be able to react quickly to them. If you want to be customer-oriented, you must create communication channels with him, it can be directly through satisfaction surveys or, indirectly, through ...
What to do if you lose your main customer
First of all, as all the experts insist, don't panic. It is true that this situation should never have occurred, "it is unhealthy for a client to monopolize our services, it is necessary to diversify the origin of the income and with it the risks", recalls Juan Carlos Alcaide, ...
Multiply your customers
Do not impose. The aggressive style no longer works. "It is not about inflating the sale, but about offering the customer what may interest him," explains Martínez. Patricia Peirote, partner responsible for Marketing at the consulting firm Cuni & Asociados, emphasizes that it must be “a friendly sale. It is about suggesting and dragging: if someone wants a pair of pants, ...
How to Sell on Facebook
Integrate your offer on Facebook. You create a product catalog on your company page, where they can place the entire order and close the purchase process. The product offer does not have to be the same as the one you have in your store. Moreover, the ideal is that it is not (we already said it to ...
How to design your logo
As in the world of fashion, there are no hard and fast rules. There are fads, alternative currents and specific designs that offer interesting solutions for very specific groups. However, the most widespread trends in the design of corporate identity bet on: Simplicity. “Sometimes very simple logos that seem not to attract attention, they get a…