Business
How to sell the unique
Uniqueness as essence And, precisely, the main barrier that these types of companies must overcome is uniqueness, which makes them, in most cases, truly unknown to the market. “In the case of rare products and / or services –of which the market does not really know their profits–, we must be able to awaken the client…
Create Your Company
- Do you have the wood of an entrepreneur? If you read this dossier, it means that you have ever considered starting your own business. We propose 20 questions to clear up your doubts. - Detect innovative ideas. How do entrepreneurs find their business ideas? We explain 34 ways to invent and detect very real opportunities. - A good business plan How to do more ...
Attract customers
Action plan Once the previous actions have been developed, we draw up our action plan: Make a sales map. Identify who is the buyer, the decision maker and the stopper of your product. “There are no unique sales through a single interlocutor, defends Nomparte. If you focus a lot on who buys but you forget ...
Well located premises, insured business
TO SELECT THE AREA We will begin by assessing the criteria to identify the area and then, as in a zoom, detail the conditions and move the cursor of our commercial mouse closer to locating the perfect place. Who is your client and where is it. Continuing with Sandoval, it is essential to locate your client very well: where is he, who ...
Microinversores for your project
Donations of micro-dozen Conventional crowdfunding is based on the contribution of small amounts in exchange for certain rewards. Creators in need of funds present their idea so that whoever finds it attractive can contribute. Depending on the amount of that donation, the reward will be different. For example, the production Tempestad by the theater company Barco Pirata ...
Avoid conflicts when asking for money
When the gap opens, Antonio Aragón, professor of Business Organization at the University of Murcia, says that the "purpose of these investments is to cover the financial gap that is discovered in other ways." However, the paradox arises when, trying to close a gap, we open an even deeper one. Because it is not the same to have a problem with the bank ...