Business
What to do if you lose your main customer
First of all, as all the experts insist, don't panic. It is true that this situation should never have occurred, "it is unhealthy for a client to monopolize our services, it is necessary to diversify the origin of the income and with it the risks", recalls Juan Carlos Alcaide, ...
Multiply your customers
Do not impose. The aggressive style no longer works. "It is not about inflating the sale, but about offering the customer what may interest him," explains Martínez. Patricia Peirote, partner responsible for Marketing at the consulting firm Cuni & Asociados, emphasizes that it must be “a friendly sale. It is about suggesting and dragging: if someone wants a pair of pants, ...
Anti low cost strategies
Since the crisis broke out, consumer studies and panels have been blunt: the Spanish consumer opts for the white label and for the lowest prices. The low cost is in fashion. But, what solution is left for the SME? Deal with price? That may be the mistake that dooms you. According …
Is your audience happy?
Analyze the user The objective, beyond delving into the profile and behavior of the public, is very specific: analyze their experience as a user and, from there, develop the most appropriate marketing and product development strategies to increase their satisfaction. "To know how our clients perceive the treatment that is given to them, ...
Seek your chance in the new tribes
There is a fundamental idea that forms the backbone of this book, and that is that all these consumer groups are not new urban tribes that follow a fad, but respond to profound changes in society. They are groups that are there to stay, that will not cease to exist overnight. ...
The new shine of luxury
Creativity and innovation Luxury is linked to creativity, to detail, to a special contribution beyond the conventional. The product must make an impact and, to stay in this line, innovate. That explains that the big brands do not care so much if their article follows a market demand as that it contributes continuously ...