The essential plugin for WordPress beginners
One of the best kept secrets of WordPress, the content management system (or CMS, for the initiated), is its ability to have services and functionalities that until a few years ago were premium and specialized, basically a gift from Automattic (the company developed by WordPress.com) in the form of a plugin. For example, while having a ...
Improving the positioning of your site in Google with AMP technology: Advantages and disadvantages
In about 5 years now, the open web has had a small schism courtesy of two tech giants (Facebook and Google). The idea of flash pages is to use a minimal structure and information (let's think about what an RSS reader shows us for lack of a better analogy) to quickly display the ...
6 lessons from a marketer to make your business stand out
Seth Godin is a marketing expert and serial entrepreneur who in the last decade has become a benchmark in business education. With volumes like Tribes and the Purple Cow, down to simple terms marketing lessons (gained from years of experience) for creators and marketers of all ...
How to change the avatar of the authors in WordPress in a simple way?
One of the most peculiar, if not strange, aspects of generating a collective blog in WordPress is that so far there is no official support to generate users or aliases without having to "pretend" to generate a new account for someone else. This is how the most common way, if we are administrators of a ...
It is the time of e-commerce and the boom in the use of debit cards in Mexico proves it
The COVID-19 pandemic, some experts say, dramatically advanced the adoption of e-commerce in Mexico. If we go to insane extremes, the Mexican custom (which requires payments in Oxxo, deposits in branch and distrust to enter data) is closer to the Japanese one (where their online services are paid in a 7-Eleven) ...
9 ways to take advantage of SEO and boost your sales
Although these days social networks seem to be the main channel to get closer to customers, the truth is that the final step will always be on your own platform on the internet. Tomorrow, Facebook or Instagram may fail, disappear or radically change, so you must think that your URL (address of ...