A recurring theme in recent weeks at Webirix has been how much the world is changing for entrepreneurs and small businesses, as well as professionals who have to deal with several new realities at the same time (homeschooling, work from home and more) and take advantage of the time to train or earn an income ...

Some theories speak of 5 or 10 categories of consumers, but the most extreme include them in 3 large schemes, according to neuroeconomics, according to their way of spending (not so much for their motivations). These basic archetypes are easily identifiable, and you can fit into one of these boxes yourself, but the good thing is ...

A small file, packed with values in a relatively simple language (or at least more so than PHP) allows you to do wonders for customizing a free WordPress template or even unlocking the potential of a paid-licensed theme. These are the Cascade Style Sheets or Cascade Style Sheet, which is a…

In Harvard Business Review we found a super interesting read about how 60 business leaders convince their team of their ideas and even make the detractors of their ideas change their minds. Boost your project on the web with the best Mexican hosting This research took place while Ryan Yu…

In marketing and entrepreneurship blogs we usually read an entry that is repeated season after season: the so-called tips or maxims to achieve the desired productivity. These tips, which we can see even by legendary entrepreneurs on their own sites or on Medium, sometimes do not consider the hustle in which several are living. ...

In a listening to the 'Cracks' podcast on creativity and marketing, Mexican publicist Pico Covarrubias mentioned to the host (Oso Trava) about how the philosophy of 'The Four Agreements' and how it has served him in managing the staff of his agency of marketing. 'The Four Agreements' come from the homonymous book of the Mexican writer ...